An e-commerce platform is a pre-configured system that makes it simple for you to run an online platform to purchase and sell the products, without even requiring the merchant to redo all the settings from scratch. These platforms make online commerce easy and effortless.
Most of the popular eCommerce platforms are not free. They come with price options – mostly subscriptions. Some platforms come with a pay-as-you-go model and some free plans with upgrade options. As well all know, in the free plans customizations and permissions to features are limited. As such, it is
But because there are so many different kinds of eCommerce software in the market, it's critical to understand the top e-commerce platforms and pick the one that perfectly meets your company's demands. Sometimes, your e-commerce store's overall success may depend on which eCommerce software you use.
However, choosing the right e-commerce platform is quite challenging with so many options available. But don't be alarmed! Listed below is our selection of top e-commerce platforms for companies to use in 2024.
List of Best E-commerce Platforms in 2024
Shopify is a popular and powerful eCommerce platform. It is very user-friendly and offers a solid foundation so that you can start your online selling business as soon as possible.
The platform is best for creators, businesses who are selling directly on TikTok or Instagram, and Ecommerce-specific businesses of any size.
Shopify is a multi-channel eCommerce software that can easily take care of almost all of your Ecommerce-related tasks.
Features of Shopify
- Offers support with marketing tools as well as payment
- It integrates mostly with all other platforms, online marketplaces, and websites
- Fast loading
- A great option for drop shipping
- 1-click selling applications are available
Pricing of Shopify
- It offers a free-trial period of 14-days and its paid packages start from $29.99 per month
Squarespace enables you to create your online store with anything you need in just a few minutes. The platform has amazing eCommerce templates that prove to be very helpful for those who are just starting up.
It is best for a niche market and unlike the other eCommerce platforms, Squarespace comes with in-built eCommerce capabilities for all kinds of businesses. It is more liked among people belonging to businesses and creative industries. The designs it offers are captivating and it has award-winning templates that perfectly fit musicians, artists, fashion designers, and photographers.
Features of Squarespace
- Social selling
- Drag and drop website builder
- Analytics features
- Sleek templates
- Provides access to marketing
Pricing of Squarespace
- The software provides a free trial for 14 days along with new sites, and the pricing packages start from $18 per month.
WooCommerce is a plugin of WordPress that works amazingly to transform your WordPress into an online store or an eCommerce store. It is best for managing and building a customizable and versatile eCommerce store.
The best part of this tool is it comes free to start with, so you can try out this plugin and build your online store without any worries. But later you may find areas where you need to pay to use.
WooCommerce provides you with anything that is needed to add to your eCommerce store, some of these things include subscriptions, product catalogs, and memberships.
Features of WooCommerce
- Ease of use and flexibility
- All the powerful WordPress plugins and integrations are available for you to use.
- 1-click selling applications available
- Multiple service providers
Pricing of WooCommerce
- The basic pricing package starts from $30
BigCommerce is a powerful eCommerce SaaS provider platform that services online retailers. It is best suited for eCommerce stores that have large inventories. The platform provides you with tools for conversions, SEO, and inventory management. Also, they provide you with customer support 24/7 through email, live chat, and phone.
Features of BigCommerce
- No transaction fees
- Unlimited number of products
- Sleek themes
- The strong performance of SEO
- Multi-channel selling
Pricing of BigCommerce
- The platform provides a free trial for 15 days, then the paid packages start at $29.95 per month.
Wix is an eCommerce platform that is best suited for stores having small to large amounts of products. It gives you one of the most intuitive and simple website builders, that lets you build your very own website from scratch without you having any coding experience or technical knowledge.
The platform gives you access to a drag-and-drop website builder that enables you to design a good-quality website having videos, images, text, and other media types in just a few minutes.
Wix even enables you to set up shipping rules according to your flexibility so that you can control international shipping orders in a better manner.
Features of Wix
- Tons of fantastic themes are available for free
- Easy set-up and working
- Marketing automation
- There are 500+ templates to choose from
- Automatically optimizes your website for SEO & mobile
Pricing of Wix
- The basic pricing of Wix begins at $23 per month
Magento (Adobe Commerce)
Magento is an amazing all-in-one eCommerce platform that is offered by Adobe that processes over $100+ billion in gross merchandise sales each year. Regardless of your website size, this tool allows you to create an online store for it.
Magento is currently known as Adobe Commerce. That lets you create multichannel experiences for B2B and B2C clients on a single eCommerce platform. The platform mainly supports BS2 online sales, enterprises, mid-market, and even small businesses. Adobe Commerce shines out from the rest because of its automation, efficiency, and access to important information.
Adobe Commerce is best for multiple deployment choices. Once you have created your eCommerce store on this platform it will automatically display your content, product information, prices, and promotions based on the customer’s data.
Features of Magento/ Adobe Commerce
- Shipping solutions
- Customer personalization and segmentation
- Order management
- Business intelligence
- Inventory management
- Strong SEO
- 1-click selling apps
Pricing of Magento/ Adobe Commerce
- Custom pricing plans
Weebly is the best eCommerce website builder platform for first-time startups. It is originally owned by Square- which is a company specializing in financial services and payment. The platform is a great choice for online stores as it does not require any heavy setup. You don’t even need to have any technical expertise or coding knowledge to operate this amazing eCommerce platform, which makes Weebly user-friendly.
Using Weebly, you can integrate your store with Stripe, Square, and PayPal inducing a transaction fee whenever a payment is processed.
Features of Weebly
- Easy for creating websites
- Fast service speed
- eCommerce updates
- Many themes to choose from
- App integrations
- Social media integrations
Pricing of Weebly
Ecwid is a great platform if you wish to get started with online store creation without risking any money. It offers a forever free plan but that is limited with minimal functionalities only. Here, you can only sell up to ten products without accessing any sales channels present outside of your website.
The platform is compatible with many popular CMS platforms and WordPress, allowing you to sell online from the marketplaces like eBay, Amazon, and even social media through Instagram and Facebook.
Ecwid is a platform that doesn’t need any development or coding experience to be installed. If you are someone who has a WordPress website and doesn’t wish to use WooCommerce as your eCommerce tool. Then Ecwid is a great alternative.
Features of Ecwid
- Simple to use
- Easy multi-currency selling
- Plugins for websites, listings over 10 products, product page designs, product-page categories, mobile-responsive design, email support
Pricing of Ecwid
- Forever free plan
Which is the best biggest e-commerce software system?
When it comes in terms of traffic, Amazon is the biggest international shopping platform. But when we talk about e-commerce software systems, WooCommerce dominates the industry.
Which is the leading e-commerce platform?
With over 37% of the market share, WooCommerce is the preferred e-commerce platform all across the world as claimed according to Statista. Whereas, Squarespace Online Stores and Woo Themes placed second and third, with 15% and 14% of the market, respectively.
How to choose the best e-Commerce platform?
In addition to being aware of the main solutions on the market, it is essential to be aware of certain fundamental aspects when selecting an e-commerce platform for your business. Check out what your e-commerce platform must have for your business to thrive and grow.
- SEO Tools and Resources
- Google Analytics integration
- Excellent service and assistance
- Excellent user experience and usability
- Personalization and feature personalization
- Compatibility with social networks and other apps
- Infrastructure to handle various payment methods
Which one is better Hosted or Self Hosted platform?
A hosted platform is available with several website builders. It means no mess, no trouble communicating with a third-party hosting provider, and no extra expenses! The Shopify store is an excellent example of a hosted platform.
Self-hosted eCommerce businesses use their own server space or pay a charge for rented space from a hosting company.
- Attract – Bring visitors to your website. The initial purpose of any e-commerce site is to attract customers to their business.
- Convert – Make people want to buy your product.
- Close – Get Them to Finish the Checkout Process.
- Retain – Persuade them to return and buy more from your website.
Over to you
Whether you want to start an online business or need to boost your e-commerce, there are several e-commerce platforms available today to suit your demands. Some provide more widely available, easier-to-use, and occasionally free functionality. While others are more costly and offer more durable features. But regardless of your company's profile or stage, it's critical to have a high-quality software program.
We have mentioned above the list of best e-commerce tools to help you understand the top e-commerce platforms and choose which one is ideal for your company.