Surfer SEO Review 2025: Features, Pros & Cons

Writing content is easy, but writing SEO-optimized content is not a piece of cake. It takes hours to write content that genuinely grabs people’s attention. Most people say that they have quality content without plagiarism, but the ranking is not yet there. The answer to this is straightforward. They underestimate the SEO optimization in their content.

But in the thirst to write SEO-optimized content, most overdo SEO. That is what we call over-optimization. As such, good content quality, SEO optimization, and user-friendliness go hand in hand. One can’t compromise the content quality for on-page SEO.

You might be wondering what the connection of all this with the Surfer SEO review is and why I am sharing something that you probably already know.

The reason is the tool itself. It gives you an environment where you can write content that Google loves. Surfer SEO is a cloud-based SEO Tool that improves your content for search engines. It does the complete job for you, from finding the right relevant keywords to writing the perfect content. So, In this post, we will discuss the following:

Like this, you will get an answer to many questions in this review of Surfer SEO.

In this post, I’ve covered in-depth details about Surfer SEO, Its Benefits, features, and Pricing Plan. So, sit back, take a cup of coffee and enjoy reading.

What is Surfer SEO?

Surfer SEO is an incredible tool for content creators, bloggers, agencies & freelancers that helps you analyze your pages, compare your pages with other websites ranking on Google, plan and create SEO optimized, and a lot more.

The tool helps you in writing content, researching the keyword ideas, and a lot more which we are going to discuss in this post.

Surfer SEO Review Highlights: (Key Features)

Let’s discuss Some marvelous features of Surfer SEO and how you can benefit from using them for your organic traffic growth.

Keyword Research in Surfer SEO

With Surfer SEO, you can analyze the keyword for the desired location and language.

You can manage the keyword research you did in the past very easily. You can tag down your keyword queries for better sorting and even delete those which you want to.

You can instantly run the keyword research tool and see a whole bunch of data.

Surfer SEO lets you find similar keywords, with max SERP similarity and search volumes.

You can add similar keywords to your clipboard on the left sidebar.

Within the surfer’s keyword research tool dashboard, you can also find “having same terms” and “questions”.

Under the same terms, you can notice all keywords that contain all of the terms of any target keyword in any order.

Interestingly, you can also export the keywords data in CSV(comma-separated values) format which then can be accessible using spreadsheet software.

You can also find the questions which are also being asked or they are ranking on Google. With the help of SERP similarity and monthly search volume of individual target keyword, you can easily decide which questions can better rank your content.

Surfer SEO Audit Feature

In Surfer SEO, the Audit feature is truly impressive. You can make use of this feature to outrank your competitors for the desired keywords.

To run the audit in Surfer, you just need to provide single or multiple keywords and the Page URL in question for the audit.

Then you can choose the location, device, enable or disable NLP and manipulate other settings for the audit.

Note: To add multiple keywords, just hold the shift key and enter. In the example below, you can notice the keyword “product review” and a demo domain page.

After running the audit, Surfer SEO takes time to give a detailed audit report.

Below is what Surfer SEO tells you in the audit report it prepares. By default, Surfer will decide the competitors by its own algorithms. You can, however, review them and select your competitors at your own discretion.

There are multiple factors that impact the selection such as content score, authority, and words. However, you have to be very careful here.

Choosing the right and most relevant competitors for the audit will not only show you a personalized audit report but also will help you rank higher on the search engines.

Content Score

The audit report highlights the main actions in red, yellow, and green color. And very obviously, red is a kind of warning, yellow when it is neither bad nor good, and green when it is good or there is no action required.

Below you can see that Surfer SEO is showing me the current content score. It is suggested to improve the content score by at least 11 for the best results.

Missing common backlinks

Common backlinks are domains that are linking to at least 3 selected competitors from the TOP 20 competitors.

Surfer will review the list and guide you to acquire about the domains where you can get backlinks for better ranking. Depending on the keywords, it generally sorts out the high authority websites like Reddit, medium, Linkedin, Github, etc.

Obviously, these websites help your competitors to rank so why not you should take advantage.

Internal links

It detects the relevant pages on your website that you can use as internal link suggestions. Hovering on the link icon will show you the right part of the text to consider for the link.

This feature is useful for the on-page optimization of your page.

Terms to use

Under this audit section, you can review the list of important terms and apply offered suggestions by Surfer SEO, if it makes sense. In the below screenshot you can notice the actions suggested by Surfer. Carefully following the suggestion will help you improve the overall page optimization.

Word count

Surfer SEO tells you in detail how many words can be optimum in your body, paragraphs and headings.

It also shows you suggestions for the word count in strong or b tag.

The suggestions are based on the selected competitors. Clicking on show details will display the complete graph to you.

Exact Keywords

It Exact keywords and partial keywords audit section are pretty confusing, but obviously, it’s helpful for the optimization.

For example, it will suggest you add an exact keyword in your title, body, h1 so on and so forth. Depending on the competition, it will suggest how many times you need to add the exact keyword in your body and so on.

Ultimately, the tool will allow you to identify what mistakes you have done and what improvement you can do to rank.

Partial Keywords

Partial keywords are those keywords that match some part of the exact keywords. As such, they are equally important to give proper emphasis.

It shows you all the warnings in your web content related to the partial keywords in the audit report.

By rectifying or working upon those suggestions, you can update your page/post and beat your competition.

Page Structure

As you scroll down to your audit report, you can find a Page structure section that tells you some suggestions regarding your page structure.

This will tell you about the number of times you have used h1, h2 to h6 elements, paragraph elements, image elements, strong and b elements. By this, Surfer will compare your elements with the competitors and will suggest the optimum amount of elements you can use for better ranking.

Title & Meta Description length

This will show you the characters you have in your page meta description. As such, it will suggest whether you are at the optimum level by comparing it with your competitors’ meta.

Regardless of what is meta length of competitors’ keywords, there is also an optimum range of keywords density for Title and Description, which will also be taken into account for the audit.

Time to first byte

Time to the first byte or commonly pronounced as TTFB is a significant parameter for your website ranking. Although it is more related to performance but is correlated with SEO eventually.

The less time it takes, the better it is for your ranking.

Comparing the TTFB of competition websites, It will suggest the recommended amount of TTFB in milliseconds you need to reduce for optimizing your page.

Load Time(ms)

Load time is very much related to TTFB. However, it is the overall time your page takes to load on the client browser. Load time also differs based on the client location because of the location of your host server.

It scrutinies the overall time your page takes to load and suggests the amount of time you need to reduce for outranking your competitors.

Surfer Content Planner(Beta)

Surfer content planner helps you to write more effective content in the Surfer’s content editor.

With the use of Content Planner, you can achieve a cluster of keywords that can be further used for Content creation. However, the Content planner is currently in beta mode and thus under development. But you can still use most of its features.

Surfer SEO SERP Analysis

Surfer SEO SERP analysis is honestly one of the best features of Surfer. SERP analyzer in Surfer SEO lets you discover the keywords, compare your page with the competition and find link-building opportunities.

It takes into account hundreds of different factors to present you the data which can be further utilized for rank gain.

In the below screenshot you can see, I have searched for “Upcloud review” in the SERP analyzer.

The resulting interface is insane. You can sort the chart by using the filters on the left-hand side which allow you to filter based on Search Visibility, Backlinks, Structure, Quality, & Media.

Even, underneath the JS chart, there is a whole bunch of data.

• Search Results: on this tab, you can find the competitors ranking for the given keyword, with their individual content editor score, domain score and other options such as quick audit, screenshot, content outline and paste HTML. There is also an eye button in front of the top ranking pages from which you exclude the page from the chart & audit.
• Keywords: here you can find all the common ranked keywords with their search results volume and relevancy score. You can update the competitors and thus keywords by clicking on the “select keywords” button. You can also export loaded data in a CSV file format.
• Questions: on this tab, you can find similar questions fetched from the top ranking pages for the keyword.
• Popular words: on this tab, we have all the competitors horizontally scattered. For each competitor, you can see up to 30 popular words which occurred at least twice. Apart from the words, you can also see their count and density. So, this is a very nice view from where you can get enough keywords details to implement on your blog.
• Popular Phrases: on this tab, you can find the popular phrases (not more than 4 words) that are used on the page. Here too you can see the only phrases which occurred at least twice on the competitor page.
• Common words: here you can find the words which are common on the top 10 pages.
• Common Phrases: here you will get the phrases that are common on the top 10 pages.
• Prominent words & phrases: all the words and phrases related to the main keyword which have high frequency and prominence.
• Common backlinks: here you can find the Common referring domains for the TOP 20 pages for the query.

Content Editor in Surfer SEO

Surfer’s Content Editor is one of the best features of Surfer SEO tools. With the help of this, you can write SEO-friendly content very easily.

You can manage your content editor history as well. So, you can pick up from where you left. This is actually the benefit of using cloud software.

Once you click on “Create Content Editor”, you will notice progress underneath content editor history. You can click on that when it is finished and the below interface will open.

On this content editor, you can find the guidelines on the right panel and editor with formatting features on the left side.

In the guidelines, you can see the current content optimization score based on the content you have written.

You can see that Surfer SEO will suggest the recommended words, headlines, Paragraphs and Images. So, as you begin writing and add your content, the content score meter will improve.

Underneath the guidelines, you can also find the keywords with their current and expected occurrence in your article for rank. As you add your content the keywords change to green from yellow and red.

Clicking on any specific keyword also shows you Examples of use. However, sometimes there is no result in this case.

Adjacent to all keywords, you can also find headings and NLP.

NLP will be active only if the NLP toggle is before writing the content creation on the Surfer Content editor.

You can also click on settings to customize your preferences for the content editor in Surfer SEO.

You can also export and share your content creation.

Structured Data Analysis in Surfer

With Surfer SEO tool structured data analysis becomes really easy. Making the best use of the analysis you can shake the google results by storm.

On Surfer you’ll se an In-depth Report with All suggestions for better Improvements in structured data:

• Content Structure
• Total Words Required
• Heading
• Paragraph
• Bold Words
• Links
• URL
• Images
• Meta description
• FAQs
• And Many More… Factors

Surfer SEO 100% Free Chrome Extension

Surfer SEO chrome extension is 100% free for all users. Their chrome extension allows you to see the search intent volume, CPC for the keywords as you search something on google.

It also shows relevant data on the right side of the google search page.

Apart from that it also shows you estimated monthly traffic for a domain, the number of words in the article and the number of times exact keywords used on the page.

NLP(Natural Langauge Processing) Analysis in Surfer

Before we see NLP on Surfer, let’s discuss how NLP came into existence.

Google as a responsible search engine understands that search is about understanding language.

Considering this as their job they worked on machine learning algorithms so it may display the most relevant results. No matter how users spell or consolidate the words in the search intent queries.

As such, BERT(Bidirectional Encoder Representations from Transformers) came into action that allows bots to understand the context and search results intent of users better.

BERT, our new way for Google Search to better understand language, is now rolling out to over 70 languages worldwide. It initially launched in Oct. for US English. You can read more about BERT below & a full list of languages is in this thread…. https://t.co/NuKVdg6HYM

— Google SearchLiaison (@searchliaison) December 9, 2019

https://platform.twitter.com/widgets.js

BERT is part of NLP. It takes into account the sentiment of queries and user intent.

Surfer SEO gives a lot of stress to NLP because of its usability. It uses Google NLP API for serving the users with the ideas following which they can rank better.

Surfer SEO Team Collaboration Feature

Team collaboration is one of the most awaited features of Surfer SEO. It lets you add team members via an invitation link. By adding team members, you don’t have to share the credentials with all the team members. It facilitates better collaboration and productivity.

You can anytime revoke the access of software for any team member.

Excellent Surfer SEO Support

Moving on to Surfer SEO support, it’s literally unexceptional.

You always have access to their valuable resources where there are video training, weekly walkthrough and you can also join their Facebook community.

Resources are basically to learn and have a better understanding of Surfer SEO.

If you have questions then you can either find a solution on their knowledge base.

However, if you don’t find the answer over there, then you can message the support which is literally pretty fast.

Well Nurtured Surfer SEO Academy

You can take advantage of Surfer SEO academy to learn tips and tricks. At the Surfer Academy, you can find training videos and live sessions. By this, you can also increase your money-back guarantee to 7 days.

You can register for their live training sessions for learning Surfer.

Surfer SEO Review by Existing Users

Surfer SEO is being used by many bloggers, entrepreneurs, content marketers, SEO agencies, and so on.

They have shared their experiences with Surfer SEO as shown in the screenshot below.

Interestingly, Matthew Woodward deleted thousands of words from his page body and got the number 1 position.

Like this many other users have their own stories and experiences with Surfer SEO.

Surfer SEO Community

Surfer SEO has a community group on-page that you can join to engage with like-minded people who are already using Surfer SEO. They call it SEO Surfers.

From the community, you can notice major updates, people queries, and a lot more that can help you eventually in ranking your pages.

Short Learning Curve

Even if you are a beginner, the learning curve is very short. Using Surfer SEO is easy, and their Facebook Community, Academy, and support make it a lot easier for you to learn.

If you have already used other SEO tools, then you will definitely love to see how interactive it is compared to most of its alternatives.

Surfer SEO Knowledgebase

Surfer SEO Knowledgebase is the place where you can learn most of their features. It is very well categorized and consists of questions that users usually ask.

To get there, just head over to https://docs.surferseo.com/, and you will enter their well-managed documentation.

Here, you can quickly learn about their critical features, whether it is NLP, SERP Analyzer, Content Planner, or Chrome Extension.

Pricing of Surfer SEO

Surfer SEO offers four pricing plans, viz. Essential, Scale, Scale AI, and Enterprise.

One can opt for either monthly or annual pricing. If you opt for the annual pricing plan, you will get a discount. The yearly billing pricing of Surfer is shown below.

1. Essential Plan – $69/month (billed yearly at $828)

• Target Audience: Small business owners and freelancers.
• Features:
  • Write and optimize articles with Content Editor for up to 360 articles.
  • Keyword Research Tool.
  • Invite 2 team members.

2. Scale Plan – $99/month (billed yearly at $1,188) Most Popular

• Target Audience: Mid-sized agencies and marketing teams.
• Features:
  • Write and optimize articles with Content Editor for up to 1200 articles.
  • Audit.
  • Keyword Research Tool.
  • Invite 5 team members.

3. Scale AI Plan – $179/month (billed yearly at $2,148)

• Target Audience: Agencies and teams looking to scale up with AI.
• Features:
  • Write and optimize articles with Content Editor for up to 1200 articles.
  • Generate ready-to-rank AI articles up to 120 AI articles.
  • Audit.
  • Keyword Research Tool.
  • Invite 5 team members.
  • Personalized onboarding.

4. Enterprise Plan – Starting from $399/month (billed yearly)

• Target Audience: Large agencies and marketing teams.
• Features:
  • Write and optimize a custom number of articles with Content Editor.
  • Generate a custom number of ready-to-rank articles with AI.
  • Audit.
  • Keyword Research Tool.
  • Custom team size.
  • Personalized onboarding.
  • Priority support.
  • SERP Analyzer.
  • White Label.

It is recommended to choose a pricing plan that can suffice your needs. The scale plan is the most popular and recommended one.

For starters or beginners, essential plan can be good to go or to start with.

If you are a blogger, content writer, or freelancer, scale plan is most recommended for you. For the agencies, Scale AI or Enterprise plan can be suitable choice.

7-day money-back guarantee is there with Surfer SEO. So, if you don’t get the results that you expected or you change your mind, then you can get a refund.

Best for Agencies, Copywriters & Even Freelancers

Surfer SEO is best for agencies, copywriters, Freelancers, bloggers, SEO analysts, Digital Marketers, and growth hackers who want to outrank their competitors. Surfer helps you most intuitively so that you can research, plan, optimize, and rank.

Surfer SEO & Conversion.ai Integration

If you are using conversion.ai for curating content, you can integrate Surfer inside of it to have all the SEO guidelines so as to optimize your AI-based content better.

If you are using a long-form assistant in conversion.ai, you can notice the Surfer SEO icon on the top, as shown in the screenshot below.

Once you click that button, you will be able to log in to your Surfer account on the left panel and have suggestions for your content writing right within the conversion.ai content editor interface.

Alternatives to Surfer SEO

There are a couple of strong competitors to Surfer SEO alternatives.

Constant Development & Expert Masterclass

The constant development of Surfer SEO makes it a powerful tool. The makers are very much focused on their product, and they do regular webinars and put extra effort into educating the users about their tool.

Tomasz Niezgoda, who is co-founder of Surfer SEO, is very active and responsive. He is a full-stack marketer and possesses excellent knowledge of SEO.

They also have an SEO Writing Masterclass available where he himself, with Karolina Gawron and Marta Szyndlar, will be teaching you the depth of SEO.

Michał Suski from Surfer SEO takes live training sessions that are actually very helpful. So, it is all like a great community you are going to love and reach your ultimate goal, which is to rank high and earn.

Surfer SEO Free Trial

There is no free trial available with Surfer SEO as of now. However, you have a 7-day money-back guarantee.

The software is really worth the price, and you won’t regret the price you spent. So, before your competitors outrank you, quickly get Surfer SEO and boost your organic conversions and sales.

FAQs

Conclusion

Overall, It is a great tool that one can consider using in 2025. It really makes writing and optimization enjoyable. With team collaboration and various integrations, optimization of content becomes a breeze.

With time, Surfer SEO has improved a lot. It now offers reliable optimization solutions and content strategies that can beat your competitors. If you are still not able to decide, Surfer SEO’s free trial can help you experience its features. When satisfied, you can make up your mind.

We personally saw tremendous results when we optimized our content using it. Again, manual intervention is always needed, no matter what software you are using for content generation and optimization.