Video advertising is one of the most popular ad formats, and for a good reason. Not only does it offer creative storytelling, but video ads also tend to be more effective than other ad formats when it comes to connecting with audiences and better conversions. As a result, video advertising platforms are becoming increasingly popular – and there’s no better place to end your search than this list of the best video advertising platforms.
Whether you’re looking for a platform that specializes in video ads or one that offers a more lucrative ROI to advertisers, this list has everything you need.
Everyone watches videos these days. People make buying decisions by watching video ads when they are practical and click-ready. However, producing and publishing your video on video-sharing platforms is not enough to get leads today. Even embedding them on your website or social media doesn’t guarantee returns or new customers until you promote them to the right audience.
Return on cost varies depending on the business and people that you target. If you have to promote a video about real estate or insurance, you definitely need a high budget. However, if your product or service is about general use, then your cost can be low. As such, it is pertinent to use the right advertising platform where you can target better and can minimize the cost, plus maximize the ROI.
You also should consider the type of video ad that you want to promote.
There are various types of Video Ads, such as:
- Skippable and Non Skippable
- Rewarded Video Ad Formats
- Pre-roll Video Bumper Ads
- Playable Ads
The idea is, If your purpose is solved with a skippable 15-sec ad, don’t go for 30 minutes Non-skippable ad as it can maximize your cost.
So, what are you waiting for? Start promoting your great videos today and turn the leads into protective customers!
List of the Best Video Advertising Platforms 2024
Primis
Primis is one of the most popular video advertising platforms out there. It has a wide range of features and capabilities, making it perfect for creating successful video campaigns. You can target different demographics with their targeting tools, ensuring your ad reaches the right people at the right time. The platform also offers dynamic ads that are updated in real-time, keeping your audience engaged and entertained.
AdPlayer.Pro
It is an easy-to-use video advertising platform that will give you great results, look no further than AdPlayer.Pro. This user-friendly platform makes it easy to create professional videos and publish them on your website or social media profiles. You can choose from various ad formats, such as CPM (cost per thousand views), CPC (cost per click), and Display ads. Thanks to its rich features, managing your campaigns is a breeze!
OpenX
OpenX is one of the leading video advertising platforms and it offers a lot of features for free. This platform has a large user base, which makes it an excellent choice when targeting ad campaigns to a wide audience. You can use OpenX to create video ads, run them on various devices and track results in real time. It also allows you to measure content performance using key metrics like click-through rates (CTRs) or viewability rates (VRs).
Teads TV
Video advertising is one of the most effective ways to reach your target market. There are a variety of video advertising platforms you can use- Google Adsense, Youtube, Facebook etcetera. Make sure to choose the right platform for your business and budget- test different ad formats and see which ones perform best for your target audience.
PubMatic
PubMatic is a video advertising platform that offers a lot of features and benefits that make it an excellent choice for businesses. It has a wide range of options to choose from, including ad formats, targeting, bidding strategies, etc. You can use PubMatic to create dynamic ads that are tailored to your target audience and track their performance in real time. In addition, PubMatic provides excellent value for money – making it one of the best platforms for video advertising.
SelectMedia
Video advertising is one of the most effective ways to reach out to your target market. However, it can be hard to decide which video advertising platform to use. SelectMedia is the best option because of its wide range of features and capabilities. You can use it to target your audience with precision, making your ads more effective. Additionally, its user-friendly interface makes it easy to get started quickly!
Unruly advertising
When it comes to advertising, video platforms are becoming more and more popular. This is because they offer a number of benefits that make them particularly effective in driving traffic and converting leads into customers. Video ads tend to be much more engaging than print or online ads, which makes them easier for viewers to stick around. Additionally, video ads can also be tailored specifically towards individuals’ interests so as to increase the chances of conversion. Considering an ad platform? Read on for our top picks!
Viewdeos
If you are in the market for a video advertising platform, Viewdeos is definitely one of the best options out there. It has a wide range of features that can help you boost your marketing efforts in numerous ways. You can also create custom ads that are tailored to specific targets and track their response rates to see how effective they are. Overall, Viewdeos is an excellent option for small businesses that want to get serious about video marketing. There’s no need to pay anything up-front – everything is free-of-charge!
Undertone Advertising
Video advertising is an increasingly popular way to reach out to potential customers. Not only does this format work well, but there are a variety of video advertising platforms available that cater to different needs and businesses of all sizes. There are platforms that can target specific demographics (such as age, gender, or region), while others allow you to focus on channels such as search engines, social media networks, or even email campaigns. Regardless of your marketing goals, video advertising is an essential tool for keeping your website visible and in the minds of your target market.
AdMedia
Video advertising platforms are becoming increasingly popular and there are a number of good ones out there. They can help you reach a wider audience, improve engagement and ROI, and reduce costs. It is important to choose the right one for your business – look at the features AdMedia offers and how user-friendly it is. Make sure you budget for video advertising platforms in your marketing plan – they can be expensive but they are worth it!
Frequently Asked Questions
How do I optimize my videos for maximum viewership?
There are many different techniques and tools that you can use to optimize your videos for better viewership. Some popular optimization tactics include
Adding subtitles: Many people prefer watching videos with subtitles because they find it easier to follow the storyline. Subtitles can help to improve viewership by making your video more accessible to those who are deaf or have dyslexia.
Optimizing your image size: You may not know this, but the size of your image is a major factor in how viewers perceive and interact with your video. Make sure to use an optimized image size that will display well on all devices.
Using keyword tags and annotations: When you add keywords or annotations to your video, viewers can search for these terms in order to find related videos more easily. This can help to improve viewership by attracting new viewers who are interested in what you have to say.
Adding social media sharing buttons: Many viewers appreciate video content that is share-worthy, which is why adding share buttons to your videos can be a great way to increase CTR and exposure.
Keeping your video content fresh: The longer your video content remains unchanged, the less likely it is to be clicked on or shared. So, make sure to regularly update it.
Why are video advertising platforms such as Facebook, YouTube, and Instagram so Popular?
Video advertising platforms like Facebook, YouTube, and Instagram are some of the most effective ways to reach out to a large number of people. They allow you to target your audience in an engaging way, and also track their movements across all devices. This allows you to measure the effectiveness of your campaigns and make changes as needed. In addition, video advertising platforms carry a high CPM (cost per thousand views) rate, so you can make huge profits with video ads.
What are some other considerations that need to be taken into account when choosing a Video Advertising Platform?
When choosing a video advertising platform, there are a few things that you’ll need to take into account. These considerations include the:
Video advertising is a rapidly growing trend, and it has become one of the most effective ways to reach out to your target audience.
When choosing a video advertising platform, make sure that it offers flexibility in terms of pricing, content delivery format, targeting options, and more.
Additionally, see if the platform allows you to track user engagement data so that you can measure the success of your campaigns.
What types of videos should I create for my website or social media marketing?
When marketing your business or website, video advertising is a great way to go. Videos can be used for website or social media marketing – make sure to choose the right platform for your target audience. Popular platforms include YouTube, Instagram, and Facebook for website video advertising. For social media video advertising, some popular platforms include YouTube and Facebook. When it comes to video advertising, measure results first and foremost. Video advertising campaigns should be tested in small before expanding them to a larger scale. Additionally, always make sure to focus on producing engaging content that will capture the attention of your target market.
Do you really need a video Advertising Platform?
Video advertising is a powerful way to reach your target audience. There are many video advertising platforms available, so it’s important to find the right one for your business. Before making a decision, consider what type of videos you want to produce/promote and select a platform that can help make this happen. Make sure to keep in mind the amount of budget you have available and choose a platform that will work within your constraints. Remember, video advertising is an effective way to reach your target audience and generate leads and sales. So, if you are end goal is conversion and sales, then you definitely need an advertising platform.
Conclusion: Choose a preferred Video Advertising Platform
There is no doubt that video advertising platforms are one of the most effective ways to reach your target market. However, before investing in a video advertising platform, you must ask yourself a few essential questions. For example, do you need one, and which one can best suit your needs? Do you have the bandwidth and space to host video ads?
Are you targeting the right audience? Once you’ve answered these questions, it’s time to look at some of the best video advertising platforms available.
