Advertising of any kind is the simplest yet most effective way to showcase your product or service. It can grow your business to a considerable extent and quickly generate leads for you. Today, we have different ways to advertise, not only through television ads and newspapers but even through mobile advertising. It is a popular source these days and has proven worth investing in.
One of the best profound shifts in the advertising industry is that mobile applications have become an essential inventory for an advertisement to be displayed, replacing the very traditional mobile web. Mobile advertisement networks were launched then to serve as a friendly platform for the ad tech field.
Signing up with a mobile advertising network is an excellent way for publishers and application developers to make passive income straight from their website or application by selling advertisement space to advertisers and mobile marketers. Similarly, it is beneficial for advertisers to grow their business through these websites.
We have listed some of the best Mobile Advertising Platforms that can help advertise at a reasonable cost and generate leads in no time! Read on to learn about these platforms to expand your product/service.
List of Best Mobile Advertising Platforms December 2024
This article covers the top mobile ad networks for publishers and discusses some of the significant factors that have to be considered before you decide to use a mobile advertising application.
Facebook/Instagram
Facebook along with its partner Instagram, are two of the most critical mobile applications. These sizeable social media applications garner thousands and thousands of users, making Facebook and Instagram some of the most popular tools for advertising your mobile applications.
Both of the sites (Facebook and Instagram) offer advertising campaigns for any budget.
Features of Facebook/Instagram ads
- Facebook and Instagram use advertisement types including video, image, video poll, slideshow (short video ads), carousel (up to ten images), instant experience (full-screen ads that load instantly), collection (mobile only to feature five products), dynamic (promoting targeted products), lead (signups), and advertisement featured in Messenger as well as Stories.
AdMob
AdMob is a mobile advertising network owned by Google and is the phone version of Google AdSense. If you are new to advertisement marketing, then this is an excellent place to start because it is straightforward.
The platform allows you to advertise using formats like images, text, interactive media, and videos. The best thing is that you can select what particular ad format you wish to feature.
Features of AdMob
- Ad mediation to link with the other mobile ads networks
- Track your campaign performance by connecting to Google Analytics
- Multiple ad formats, including- Interstitial ads, video ads, banner ads, native ads, and reward ads
- Syncs with Google AdSense
Tik Tok ads
TikTok for Business is a fantastic platform. It is an established top player that has maintained its position in most rankings and is particularly popular among non-gaming applications.
Currently, it is a platform that has reached the 15th position in the retention ranking. TikTok has acquired a third place in the retention volume ranking. This occurred as there was a 30% increase in its share in non-gaming application installs on Android devices.
Features of Tik-Tok ads
- Plenty of ad formats to choose from like- influencer content, in-feed video ads, hashtag challenge, brand takeover ads, and branded AR (augmented reality) content
- Branded shareable stickers
- Targeting, insight reports, ad creation, and ad management tools
Unity Ads
Unity Ads is a fantastic platform because they are excellent in native video advertisements for mobile gaming applications. They also run interstitial ads and banner ads. You can run CPM and CPI campaigns on Android and iOS platforms through this mobile advertising network.
The platform mainly targets users in the United States and permits advertisers to smartly target people based on their connection type, device, and OS. It is one of the best options for anyone who wishes to use video advertisement to monetize their mobile gaming application.
Features of Unity Ads
- Monetize dashboard
- In-app purchase (IAP) integration
- Comprehensive monetization framework
- Streamlines ads, analytics, in-app purchasing
- Cutting-edge machine learning
InMobi
InMobi is one of the most popular independent mobile advertising networks that permit you to reach customers all across the world. This company is capable of handling mobile as well as web ad campaigns, so you have got almost all the tools that are needed to monetize your ads.
Features of InMobi
- Compatible with iOS, Android, and mobile web
- Offers as campaigns in CPI and CPC
- Ad formats include native, video, banner, interstitial, and rich media
- Set target audience by country, time, operator, device, and more
- Advertise outside your country
- A mediation platform if you wish to work with many ads networks
Apple Search Ads
Apple Search Ads is operated with Apple’s App Store. It allows app developers to target iOS application users. Acting in a look-alike way to Google Ads, its sponsored ads appear at the very top of the search results page in App Store on iPhones. iPhone is a great choice for publishers who are looking to increase the users of their app for their mobile gaming apps.
Features of Apple Search Ads
- Optimize your bids over time
- Combining and segmenting countries and regions
- Make use of the negative keywords
- Use existing Apple ID to cross-promote and duplicate settings
- Review the app metadata before starting a campaign
Media.net
Media.net has one of the best comprehensive portfolios of advertising technology in the industry display across display, search, native, mobile, local, video, and products.
It is the original creator of the display-to-search (D2S) ad format, an amazingly sophisticated method of monetizing display placements simply by identifying the user search intent. It also shows relevant search keywords that take you to the display search advertisement bought by the advertisers on CPC (Cost per Click) pricing model.
Features of Media.net
- Competitive CPMs
- Mobile “in-content” units are responsive in nature and support all Android and iOS devices.
- An already existing trend with many mobile sites is that of “infinite scroll,” where the content keeps loading.
- The application is capable of being “docked” on the screen
- Ad units are entirely customizable to blend(mix) with the feel, look, and layout of a site
StartApp
StartApp is an excellent insight-driven phone technology company aiming to maximize the publisher’s eCPMs, fill rates, revenue, and engaged users. This is achieved by advanced data insight used by the company to channel the advertisements via direct deals and pro-grammatic.
This tool allows you to implement interstitial advertisements, which means that between any two sections or pages of your mobile or website application, an advertisement will take over the screen momentarily.
It is a more intrusive form of advertising when compared to traditional banner advertising.
Features of StartApp
- Use advanced data insights to identify relevant campaigns
- A large variety of ad formats, including video, native ad units, and rich media
Flurry
Flurry is another excellent mobile advertising platform acquired by Yahoo in 2014 under Marissa Mayer’s reign. The analytics part of this tool is very unique with the capability for a company or developer to monitor an entire portfolio of applications that are distributed on various application stores across different platforms.
If you keep enough patience and the drive to optimize and test your ad campaigns repeatedly, you can most certainly see excellent observations while using Flurry.
Features of Flurry
- The funnels also measure customized consumer conversion metrics
- Categorize the analytics that you gather
- Shoes have great potential for high revenues with extensive analytics features.
Smaato
Smaato is another simple yet effective mobile advertising platform for advertisers and publishers. There are up to 90,000 advertisers and 10,000 publishers, so you are sure to sell the ad space.
Take benefit of its real-time bidding (RTB) with the SPX (Smaato Publisher Platform) that creates super auctions. This allows you to find those advertisers that will surely pay the most to advertise on your mobile application.
Features of Smaato
- Real-time bidding with the SPX platform
- Allows video, banner, interactive, interstitial, and rewarded ads
Over to You
Advertising is the best way to sell, and with the increase in marketing, people are investing massive amounts to reach out to users worldwide.
There are plenty of mobile advertising networks that are designed especially for those who are looking for a platform to run a mobile advertisement campaign. However, they must pick a mobile marketing platform or advertisement network that is specialized to their niche.
Choosing the right mobile advertising platform for your application is not a straightforward task. Hopefully, this list of the best mobile advertisement networks will make it a little simpler for you.
