Kajabi Review: Features, Alternatives, FAQs & Pricing

Kajabi costs more than every rival on this list, and it does not apologise for it.

The pitch is simple: stop paying for a course platform, an email tool, a funnel builder, a website host and a checkout, because Kajabi is all of them. Whether that maths works depends entirely on what you sell. This Kajabi review covers what the platform genuinely does well, the fee that most reviews leave out, and who should walk away. Want to try it first? Our guide to the Kajabi free trial covers that.

Quick verdict

Kajabi is the best all-in-one platform for people selling high-ticket courses, coaching and memberships to an audience they already have. The funnel, email and checkout tools are properly integrated rather than bolted on, and that saves real time. At $179 a month for the entry plan, it is also indefensibly expensive for anyone still testing whether their course will sell.

Best for: coaches, consultants and creators doing four figures a month or more, who want one login and one support team.

Not ideal for: first-time course creators, anyone selling a cheap course to a small list, and developers who want deep customisation. Teachable or Thinkific cost a fraction of this.

Our full score, pros and cons are in the review box below.

What you are actually paying for

Kajabi replaces a stack. Course hosting, a website with a blog, landing pages, email broadcasts and sequences, sales funnels, an affiliate program, communities and a checkout all live behind one login. Nothing here is a first-in-class product on its own. Together they remove the part of the job that eats your week, which is making five tools talk to each other.

That is the whole argument for Kajabi, and it holds up. When a purchase triggers an email sequence, tags the buyer, grants course access and fires an upsell offer, none of that needs Zapier and none of it breaks when an API changes.

Building and selling a course

Products in Kajabi are built from templates: mini course, drip course, full online course, membership, coaching program, community. Pick one, and you get a pre-built structure with placeholder content that you replace. For anyone who has stared at an empty course builder wondering how many modules is normal, that scaffolding is worth more than it sounds.

Video hosting is included, so there is no separate Vimeo or Wistia bill, and playback adapts to the learner connection. Quizzes and assessments exist but stay basic. If you need timed exams, question banks or serious certification workflows, Kajabi is not the right LMS.

Payment flexibility is a genuine strength. One-time fees, payment plans, subscriptions, trials and upsells are all native to the checkout, which matters a lot when you sell a $2,000 program that people pay for in four instalments.

The website and page builder

Kajabi wants to be your whole web presence, not just a course backend. You get themes, a section-and-block editor, a blog, and a landing page builder stocked with sales page, opt-in and checkout templates.

The editor works in sections, and you drop blocks inside them. It is comfortable and quick for standard layouts. It is also nowhere near WordPress for control: no custom post types, limited CSS, and you build inside the boundaries the theme allows. If your site is a content operation with hundreds of posts, keep it on WordPress and use Kajabi for the courses. Our roundup of landing page builders covers the standalone alternatives if you only need pages.

Blogging is included and works, which is more than several rivals manage. Do not expect it to compete with a properly optimised WordPress setup on SEO.

Email, pipelines and the automation layer

This is where Kajabi earns its price. Email broadcasts and sequences are built in, with segmentation by tag, purchase and behaviour, and they are wired directly to your products.

Pipelines are the funnel builder. Pick a blueprint such as free download, webinar or product launch, and Kajabi generates the landing pages, the emails and the offer pages as one connected asset. Editing text and dropping in a Zoom link is genuinely all it takes to get a webinar funnel live.

Expert take: the deliverability of a built-in email tool is never as good as a dedicated ESP. If your list is large and email is your main channel, run Kajabi for the product side and keep your ESP. If your list is under a few thousand, use the built-in tool and save the subscription.

Getting set up

Onboarding is one of the better ones in this category. Connect Stripe or PayPal, or switch on Kajabi Payments. Point your domain, set the sending address and the physical postal address that anti-spam law requires, upload a logo, pick brand colours.

Then build the product, then the site, then the funnel. Kajabi University and the support team fill most gaps. Expect a weekend to get a first course live, not an afternoon.

The fee most reviews skip

Kajabi markets itself on no revenue sharing, and older reviews of this platform, including our previous version of this one, repeated the line that there are no transaction fees. That is not accurate.

If you process payments through your own Stripe or PayPal account, Kajabi adds a platform surcharge on top of what the processor already charges you: 2 percent on Basic, 1 percent on Growth and 0.5 percent on Pro. Use Kajabi Payments instead and that surcharge disappears, but you pay Kajabi Payments processing rates of roughly 2.9 percent plus 30 cents, easing to 2.7 percent on Pro.

Run the numbers before you pick a plan. On $10,000 a month through Stripe, the Basic surcharge alone is $200, which is more than the difference between Basic and Growth. That is a plan upgrade that pays for itself, and nobody tells you at signup.

Where Kajabi disappoints

The entry price is brutal. $179 a month before you have sold anything means Kajabi needs to generate roughly $2,150 a year just to break even. New creators should not start here.

Contact limits bite quickly. Basic caps you at 2,500 contacts. Run one decent lead magnet campaign and you are upgrading, whether or not your revenue grew.

The LMS is shallow. Basic quizzes, no timed assessments, no question banks, limited reporting on learner progress. Fine for a coaching program, weak for anything resembling formal training.

You are locked in. Courses, pages, emails and audience all live inside Kajabi. Leaving means exporting contacts and rebuilding everything else somewhere new. That is the real cost of an all-in-one, and it grows every month you stay.

Kajabi against Teachable and Thinkific

Our recommendation by situation: launching your first course, start on Teachable and accept the transaction fee while you validate demand. Selling courses as the core business with no funnel obsession, Thinkific gives you the cleanest student experience for the money. Running launches, webinars and a coaching program off one audience, Kajabi is worth every bit of the premium.

Frequently Asked Questions

The bottom line

Kajabi is not overpriced so much as narrowly priced. If you sell a $997 program to an audience you already own, the integrated funnels, email and checkout will make you back the subscription in one launch, and this is the best all-in-one course platform available.

If you are selling a $49 course to a list of 300, it will quietly drain you. Start on Teachable or Thinkific, prove the demand, then move. One warning before you sign up: work out your payment processing route first, because the Stripe surcharge on Kajabi pricing can cost more than a plan upgrade. Take the 30-day trial, build one real funnel, and judge it on that.

Pricing checked July 2026 on the official Kajabi pricing page. Some links here are affiliate links, which may earn us a commission at no extra cost to you and do not affect our score.