If So Review: Features, Pricing, Alternatives

Why display everyone the same stuff when people are not all the same? If-So is a straightforward WordPress plugin that lets you update or add content to your website based on user behavior or visitor profiles. Engaged visitors are more likely to convert and make purchases.

Have you ever read something on a website that seemed to be speaking directly to you because it was so timely? (See also: spending time alone while listening to Taylor Swift’s album Folklore. It’s not magic; it’s dynamic content or stuff that alters depending on information about the viewer. Want to use this wholly data-driven strategy to boost website conversions on your own? Then say hii to If-So

What is If-So?

If-So is a straightforward WordPress plugin that lets you update or add content to your website based on user behavior or visitor profiles. Engaged visitors are more likely to convert and make purchases. Adapt the material to the visitor’s continent, city, or nation. Depending on a range of dates, the schedule’s content varies. Plan out your material based on the hour and day of the week. Use messages in the visitor’s language to get their attention. Show people arriving from a custom link unique material. Dispatch various materials on PCs, tablets, and mobile devices.

Calls to action should be changed based on how many times a user has visited the site. Visitors from various time zones should see different materials. Create content that is specific to people who have visited a particular page on your website. Split testing two to four content variations will help you optimize your content.

If-So Overview

If-So is a WordPress plugin that shows users dynamic content depending on data like location, site clicks, and Google Ads search phrases. Visitors to the website are shown dynamic information based on “conditions” such as search phrases, location, pages visited, or the number of visits. No coding is required; any page builder may be used to change any content (including menu items) on your website and produce as many variations as you like. Additionally, it is completely compatible with any caching system, enabling you to make use of dynamic content’s advantages while continuing to profit from page caching.

In order to deliver information that is appropriate for each visitor’s stage in the buyer’s journey, If-So takes into consideration which pages they have already visited. Depending on the time of day and your company hours, you can also build dynamic calls to action (such as a “Call Now” button when you’re open). Make any trigger—including on-page events like exit intent and scrolling—into a conditional pop-up that will only appear when the condition is satisfied. You can directly build conditional content from any element, block, group, or section if you’re using Elementor or the Gutenberg editor.

Additionally, after gathering some information from logged-in users, you may use the Custom User Profile Fields to provide hyper-targeted content to them. Three different form field kinds will be available to you for data collection: select (pick an item from a closed list), date (date field), and text (free text field).

If-So features including in all plans

• Geo-targeting
• Browser language
• Google and Facebook Ads conditions
• Referrer source
• Dynamic links
• Scheduling
• Conditional redirect
• Built-in analytics
• Dynamic keyword insertion
• Audience creation
• Conditional pop-ups
• Conditional Gutenberg blocks
• Integrations: WP Courseware, MemberPress, WishList, Paid Memberships Pro, AffiliateWP, Weglot, LearnDash, and WooCommerce.

If-So is a server-side solution and will only load one version of dynamic material, in contrast to other systems that load all the various versions and only display one. If you need additional information, you can use Google Analytics to monitor the popularity of each version and categorize your reports accordingly.

It is not necessary to make assumptions about the interests of site users or try to figure out what your dog is thinking. (“Jack is my name. I barely met you, but I already adore you. Upgrade conversions with content that is highly relevant.

If-So Features

Dynamic Content From CSV

Directly from a CSV file, create and manage thousands of dynamic content variations.

• Easily create and manage thousands of dynamic versions 
• No page load delay!

An If-So trigger makes it incredibly simple and practical to create dynamic content. However, it can take a while, and the page-load delay becomes apparent, if you’re applying hundreds, or even just a few dozens, of dynamic versions. A new method for quickly creating and managing your dynamic content is If-So CSV. It enables you to directly manage tens of thousands of dynamic content versions from a CSV file.

If-So CSV is adaptable to any demand and synchronizes with If-So. Its features consist of:

• Compatibility with HTML and CSV content
• Can be used with page caching 

Conditions for Setup with If-So CSV

1. Date/time
2. Page URL
3. Post ID
4. User IP
5. User Details (email / user name)
6. Referral Source

Please take a look at our dynamic triggers if you want to display dynamic information based on additional criteria.

Audiences(Segments)

Audiences conditions

If-So enables you to divide people into audiences according to the dynamic version that is shown to them or the websites that they visit. In order to display dynamic material to users who are a part of the audience, you may then add an “Audiences” condition.

The “Audiences” condition enables you to choose your target audience or user segments in advance so that content tailored to them can be displayed. Based on the dynamic versions the user has viewed, users are either added to or removed from various audiences.

• Example:

• You can create an audience called “Females” and add the user if they came to the site from a Facebook campaign that was solely meant for women. Then, you may establish a second trigger in a different position on your website with the audiences=female condition to show material geared toward women.

User Self-Selection Form

You can show dynamic content that depends on the user’s selection by using the User Self-selection Form extension. The User Self-selection Form is helpful in a number of situations, including letting users choose their gender, age, and interests. The page will reload and show the appropriate material after the user chooses an option.

If-So Elementor Integration

In order to use If-so plugin in your Elementor you will need to download its Elementor Integration/extension plugin. Once this free extension is activated, you can find the “if-so dynamic condition” tab in the widget’s advanced tab. Here you can set the conditions for dynamic display.

Conditional Pop-Ups

Overlays and pop-ups are useful conversion-boosting techniques that also help to lower bounce rates. As soon as a page load, they can provide basic information, send visitors back to the sales funnel if they try to leave, and more. Combining conditional pop-ups with If-So dynamic content capabilities allows you to show the appropriate message to the appropriate user at the appropriate moment.

Pop-Up Conditional

With If-So, you can choose to display pop-ups to all site users or to build conditional pop-ups that will only appear under specific circumstances supported by If-So and its integrations.

• Geolocation
• Google Ads
• UTM Parameters
• Pages Visited
• Browser Language
• Dynamic Links

• Referral
• Start and End Date
• Schedule
• Page URL
• New Visitors
• A/B Testing

• Returning Visitors
• Cookie
• User Role
• WooCommerce
• MemberPress level

Dynamic Keyword Insertion (DKI) Shortcodes

Using straightforward shortcodes, you may add terms to your web pages. If-So DKI allows you to display:

• The user’s location: country, state, city, or continent 
• A value of a query string parameter 
• The user name 

Dynamic WordPress Menu Items

We’ll show you how to combine the [ifso] shortcode with pre-existing top-level menu items in this example. Learn how to alter menu selections and orders depending on various criteria. Every time a customer visits your website, make sure to deliver exactly what they’re looking for.

If-So FAQs

What type of support options does If So offer?

If – So offers support email support and documentation that solves many queries regarding various conditions and extensions.

What other applications or services do If – So integrate with?

If – So has integration with Affiliate WP, Easy Digital Downloads, LearnDash, WP Courseware, MemberPress, WooCommerce, WooCommerce Memberships and Subscriptions, Wishlist Member, Weglot, and more services.

What kind of training does If – So provide? 

If – So provides training in the form of documentation and tutorials.

Does If – So offer a free trial? 

Yes, If – So offers a free trial however it is limited to some features and 250 sessions per month.

How much does If – So cost? 

Pricing for If – So starts at $ 139 per year. You can choose the plan based on the websites that you have. There is a Personal, Agency & Enterprise plan to choose from. There is also 30-day money back guarantee on all the plans.

What kinds of users and organization types do If – So work with? 

If – So works with these organizations like – Mid Size Businesses, Small businesses, enterprises, Freelance, nonprofits, and governments.

If-So Pricing

• Personal:-$197
• Agency:-$297
• Enterprise:-$497

If you have a small business and want to benefit from more things by spending less money, then you can take a personal plan from If-So.

Whether you want more benefits for less money. And if it has been some time since your business was set up and you have a small number of key audiences and medium size company that people are still there tomorrow, then you can use the agency plan of If-So.

And if you have a big company and you want to invest more and you also want to make a lot of profit, then the Enterprise Plan of If-So is very right for you as you get all the benefits. There are no restrictions in If-So, which always impresses you every time you take an enterprise plan.

If-So Alternatives

Dynamic.ooo Visibility plugin

Dynamic.ooo is a wonderful addon for elementor. Interestingly, its Dynamic visibility feature is available for free on WordPress repository and any one can use it without having to pay anything. Dynamic visibility is very advanced plugin that supports many triggers and gives you freedom to show/hide content based on the conditions.

Intellimize

You may tailor your website to each visitor using your marketing strategies and our machine learning. Test all of your most innovative marketing concepts at once to highlight the messaging, content, and user experiences that work the best. This goes much beyond traditional, rule-based customization and A/B testing. This is the new benchmark for landing pages on your entire website that converts well. Continuous conversion is what this is, and it transforms everything.

Wunderkind

Consumers today demand more from technology than they did in the past. Use Wunderkind (formerly BounceX) to instantly identify and market to the genuine person behind each visit. Regardless of whether a customer purchases anything in-person or online, you should know your customers from your prospects and handle them accordingly. None of it necessitates logging in. Automate experiences that encourage your high-intent users to buy using real-time intent indicators; if it appears they will, we’ll collect their email so you can nurture them. You can send behavioral marketing messages to more people and connect the purchase journey across sessions and devices since you know more people and have a larger list.

Establish a personal connection with your visitors and make the most of their time by using high-impact advertising that doesn’t ruin their browsing experience. Invest in high-performance premium advertising placements.

Clive

Your digital material must be readable, current, error-free, and able to be shared between pages, websites, and platforms. That’s not all, though. Your writing must be focused. You simply cannot afford to serve the same content to all users of your website each time they visit in this era of digital personalization. Users can construct custom forms using Clive’s user-friendly interface without any coding knowledge. Gather information from visitors’ completed forms, as well as their geolocation, page views, visits, or search phrases. The segment’s building blocks are visitor attributes. Utilize visitor features and segments as selection criteria for Smart Content, portions of your website that are tailored to the requirements and tastes of a particular visitor.

Conclusion: Is If-So Worth Buying in June 2025

When I inserted the geo shortcode to an Elementor text widget after installing the plugin, my current city name appeared in place of the default. No settings were required, etc., and it simply worked the first time. I used an Elementor Headline widget to create a shortcode to replace the headline. The first effort was successful. The shortcode was then included in additional widgets, such as an image caption. Everything functioned.

I haven’t tested any other features yet, but given how well-designed this plugin is and the well-written help manuals, I’m already thinking of other ways I can quickly customize my websites. This was something I used to accomplish with bespoke coding and a lot of trial and error. We were able to get the functionality we desired by utilizing the cookie condition.

It wasn’t easy because we had to integrate Better Docs, and WPML, and get it to work with WPEngine caching, but Josef guided me through the entire process until we had a functional solution.
I strongly advise you to purchase this.