Divi Review 2025: Features, Pricing and Alternatives

Crafting high-quality websites is now essential for both businesses and individuals. With so many builders and themes available, choosing the right solution can be challenging. At DroidCrunch, we focus on tools that balance power with ease of use. Recently, we evaluated Divi by Elegant Themes—well-regarded for its versatility and visual design capabilities.

Recent research shows strong adoption of visual website builders, with usage up by 45% over the past three years, while 78% of users prefer themes with extensive customization for greater control. Our hands-on review of Divi set out to validate these trends and assess its real-world performance.

This review covers Divi’s core features, pricing, FAQs, and the key pros and cons. The goal is to help determine whether Divi is the right fit for specific workloads—whether that’s building a single brand site or deploying multiple client projects with consistent, professional design.

Divi Overview

Divi, a flagship product of Elegant Themes, was launched in 2013 with the vision of making advanced website design accessible to everyone. Founded by Nick Roach, Elegant Themes has grown from a small team to a significant player in the WordPress ecosystem, now boasting a considerable number of employees dedicated to innovation and customer support. Their core agenda revolves around empowering users with intuitive tools to create visually appealing and highly functional websites without requiring extensive coding knowledge.

We’ve observed Elegant Themes’ consistent evolution over the years, and Divi stands as a testament to their commitment. Its drag-and-drop interface and extensive module library have truly streamlined our internal website development processes for various projects.

Product Name	Divi
Official Website	elegantthemes.com
Developers	Elegant Themes
USPs	Visual drag-and-drop builder, extensive module library, theme builder
Category	WordPress Theme & Visual Page Builder
Integrations	Wide range of WordPress plugins and third-party services
Best For	Designers, developers, website owners of all skill levels
Support Options	Comprehensive documentation, active community forums, email support
Documentation	Extensive online documentation and tutorials
Company Headquarter	USA
Starting Price	$89 per year or $249 one-time
Alternatives	Elementor, Beaver Builder, WPBakery, Thrive Architect, Brizy
Affiliate Program	Yes
Affiliate Commission	Up to 50% recurring commission
Money-Back Guarantee	30-day money-back guarantee

Divi Latest Features

During our thorough testing at DroidCrunch, we were particularly impressed by the breadth and depth of Divi’s features. It’s more than just a theme; it’s a complete design framework. Here’s a detailed breakdown of the key functionalities we explored and how we utilized them.

Visual Drag-and-Drop Builder

This is the core of the Divi experience. We found the front-end visual editor incredibly intuitive. You can build your pages directly on the front end of your site, seeing the results of your work in real-time.

For us, this eliminated the guesswork and the constant need to switch between the editor and the preview tab. This single feature significantly sped up our design workflow for test projects.

Extensive Module Library

Divi comes packed with a vast collection of content modules. These are the building blocks of your pages, including everything from basic text and image blocks to more advanced elements like call-to-actions, sliders, contact forms, and portfolios.

For DroidCrunch, these modules provided a solid foundation for creating diverse page layouts without needing extra plugins. We especially appreciated the deep customization options within each module, allowing us to fine-tune every detail.

Theme Builder

This powerful feature takes Divi beyond a simple page builder. It allowed us to design and customize the entire website structure, including headers, footers, category pages, and post templates.

Using the Theme Builder, we created unique and consistent branding across our entire test site, applying custom designs globally without touching a single line of code.

Layout Library & Portability

Divi includes hundreds of professionally designed pre-made layouts for various industries. These layouts served as excellent starting points for our projects, saving us considerable design time.

We could easily import a layout and then customize it to fit our specific needs. The portability feature also allowed us to save our own designs and easily transfer them to other Divi websites.

Global Elements & Styles

The ability to create global elements and save custom styles proved to be a huge time-saver for our team at DroidCrunch.

When we needed to update a specific element used across multiple pages (like a call-to-action button or a footer section), we only had to edit the global version once. The changes were then automatically applied everywhere, ensuring brand consistency and efficiency.

Responsive Editing

Ensuring our websites look great on all devices is non-negotiable. Divi’s responsive editing tools are excellent, allowing us to preview and adjust our designs for desktop, tablet, and mobile views independently.

This granular control let us fine-tune spacing, font sizes, and even hide or show certain elements on specific devices, ensuring a seamless user experience.

Divi Leads (A/B Testing)

This integrated split-testing tool is a fantastic feature for anyone focused on optimization. It allowed us to test different versions of our website elements (like headlines or button colors) to see which performed better with visitors.

While we didn’t conduct long-term campaigns for this review, we recognize the immense value this built-in feature offers for improving conversion rates without needing a separate A/B testing tool.

Role-Based Access Control

For larger teams like ours at DroidCrunch, controlling user access and permissions is crucial. Divi’s role-based access control allows administrators to define precisely what different user roles can and cannot do within the builder.

This is perfect for managing client access or team workflows, enhancing security and preventing accidental changes.

Elegant Themes Pricing

Elegant Themes offers two yearly plans billed annually and two lifetime options, all for unlimited websites and backed by a 30‑day refund.

Divi Yearly Pricing

Divi by Elegant Themes offers two straightforward yearly plans designed for unlimited websites: Divi for creators who need the core no‑code builder, and Divi Pro for professionals who want AI, Cloud libraries, Teams seats, and VIP support bundled at a discount.

Pricing is displayed monthly for clarity but billed annually—$70/year for Divi and $199/year for Divi Pro—making it cost‑effective for freelancers, agencies, and site owners who value predictable licensing and fast support options. Both plans include a 30‑day money‑back guarantee, and there’s flexibility to upgrade to Lifetime later or re‑bundle services if needs grow over time.

Plan	Effective Monthly Price	Annual Billing	Who It’s For
Divi	$5.83/month	$70/year	Website owners and WordPress pros who want an easy no‑code builder for unlimited sites
Divi Pro	$16.58/month	$199/year	Web professionals and agencies needing faster workflows, collaboration, cloud libraries, and priority support

Below is a clear breakdown of Divi’s Lifetime pricing based on the screenshot provided.

Lifetime Plan

Divi offers two one-time Lifetime options: a standard Lifetime license that unlocks Divi’s theme and builder forever, and a Lifetime + Pro Services bundle that adds ongoing premium services for professionals.

Both options are designed for unlimited websites and include updates and support tied to the license terms.

Plan	One‑time price today	Ongoing costs	Best for
Divi Lifetime	$199 (one‑time)	None for the core Divi license	Site owners, freelancers, and agencies who want Divi forever without yearly renewals
Divi Lifetime + Pro Services	$220 (one‑time today)	$150 per year after the first year for the Pro services portion	Agencies and power users who need Divi plus ongoing premium services and faster support

Notes

• “Lifetime” refers to the core Divi theme/builder license and updates; Pro services in the bundle continue annually after the first year at the stated rate.
• Both options are suitable for unlimited client and personal sites, making them cost‑effective for multi‑site workflows.
• Promotions can change; always verify the final checkout details on the official page before purchasing.

Elegant Themes Alternatives

When evaluating options beyond Elegant Themes’ Divi, alternatives generally fall into two groups: visual builders with extensive template libraries and add‑ons, and developer‑focused builders tuned for performance and granular control.

The right choice usually comes down to licensing (per‑site vs unlimited), workflow speed, WooCommerce depth, and whether a lifetime option or annual tiers align with long‑term budgets.

Alternative	Notable features	Typical pricing	License scope	Best suited for
Elementor	Theme, Popup, and WooCommerce builders; extensive widget library; robust free tier	Commonly from around $59/year for 1 site, higher tiers for more sites	Per‑site tiering (higher tiers increase activations)	Designers who want a polished UI and many templates
Beaver Builder	Reliable template system; plays well with many themes/plugins	Often starts near $99/year	Typically unlimited sites on paid plans	Agencies prioritizing reliability and compatibility
Bricks Builder	Full‑site editing, Query Loop, Woo builder, lightweight output	Annual and lifetime options are common; entry pricing typically budget‑friendly	Annual and lifetime variants	Developers seeking speed and granular control
Oxygen Builder	Dynamic data, header builder, WooCommerce integration	Historically sold as a one‑time lifetime license	Lifetime, no recurring license fee	Power users who want maximum control
SeedProd	300+ templates, email platform integrations, theme builder in higher tiers	Commonly from ~$79/year for 1 site	Per‑site tiers	Marketers focused on landing pages and funnels
Thrive Architect	Conversion elements, landing page templates, testing tools (via suite)	Available standalone or via suite bundles	Per‑site or suite licensing	Creators optimizing for leads and on‑page conversions

Notes

• Prices and inclusions vary by promotion and plan; confirm the latest details on each product’s official site.
• Many builders expand via third‑party add‑ons; ecosystem depth, performance goals, and licensing model are key decision factors.

Who Uses Elegant Themes

Here’s a clear, professional snapshot of who typically uses Elegant Themes (Divi):

• Freelancers and solo creators: Designers and developers who need a reliable, visual no‑code builder to deliver client sites quickly while keeping licensing costs predictable across unlimited projects.
• Digital agencies: Teams building and maintaining multiple client websites that benefit from global design systems, templating, collaboration features (e.g., cloud asset libraries, team seats), and priority support to hit deadlines.
• Small and medium businesses: Owners who want in‑house control over content and design without heavy coding, plus access to starter sites and layouts for faster launches.
• eCommerce operators: WooCommerce stores that need customizable product, cart, and checkout templates within a visual builder to streamline UX and testing.
• Marketers and content teams: Publishers who require landing pages, themed post templates, and rapid iteration on copy and design elements without developer bottlenecks.
• WordPress power users and developers: Users who appreciate visual building but still want granular control, dynamic content, CSS customization, and the ability to standardize design tokens across large sites.
• Educators and nonprofits: Organizations seeking budget‑friendly, scalable licensing (unlimited sites) and an approachable editing experience for distributed collaborators.

Elegant Themes Real Users Review

Here’s a curated snapshot of real-user feedback on Elegant Themes (Divi), highlighting common praise and pain points from public testimonials, review hubs, and official pages.

Overall sentiment

• Divi attracts a large volume of positive customer feedback, with users frequently praising its intuitive building experience, strong value for unlimited sites, and responsive support.
• Long‑time adopters note consistent updates and improvements, saying it remains a dependable choice for both simple and complex client projects.

What users like

• Ease of building: Visual editing and global design tools help create custom sites quickly without relying on many extra plugins, reducing conflicts and maintenance.
• Support responsiveness: Many testimonials highlight fast, helpful assistance; priority tiers are often credited with swift, solution‑oriented replies.
• Unlimited usage value: Freelancers and agencies appreciate using a single license across multiple client sites, with lifetime options viewed as highly cost‑effective.
• Ecosystem depth: Layout libraries, an active marketplace, and broad plugin compatibility enable diverse use cases without starting from scratch.

Common criticisms or caveats

• Expectations vs. scope: Some reviewers expect hands‑on customization help; best results come from using official support for product issues and community channels for how‑to workflows.
• Learning curve: Advanced templating and design‑system features require onboarding time, especially for teams transitioning from other builders.
• Performance tuning: As with most visual builders, top performance typically requires careful asset control, caching, and selective module usage.

Representative user quotes

“Support is the best I’ve ever experienced… quick to respond, friendly, and have never failed to solve my issues.” — Jane M.

“Divi turns WordPress into a 110% customizable interface… I can’t imagine using Wix or Squarespace ever again.” — Andi C.

“VIP Support… responded in less than 15 minutes… solved the issue and explained the functionality in detail.” — Customer stories on Divi VIP page.

When users are happiest

• Agencies and freelancers managing many websites who benefit from unlimited licensing, reusable layouts, and fast escalation options.
• Owners and marketers who want control over pages, landing flows, and WooCommerce templates without continual developer involvement.

What Makes Divi by Elegant Themes Stand Out?

What truly makes Divi by Elegant Themes stand out is its exceptional value proposition and all-in-one ecosystem. The exceptional value offered by Elegant Themes places it a cut above the rest; unlike competitors that often have complex, tiered pricing based on the number of sites, Divi offers a single subscription for unlimited website usage. This is a game-changer for freelancers and agencies.

Furthermore, where others fall short, Divi excels by bundling a powerful suite of tools. You don’t just get a page builder; you get the Divi Theme, the Extra Magazine Theme, the Bloom email opt-in plugin, and the Monarch social sharing plugin. This integrated approach eliminates the need for several costly third-party plugins. The combination of a robust Theme Builder, built-in A/B testing with Divi Leads, and an affordable lifetime access plan puts Divi in a league of its own when compared to others in the market.

FAQs

Conclusion

Our in-depth exploration of Divi by Elegant Themes for this 2025 review, conducted with a hands-on approach here at DroidCrunch, reveals a powerful and versatile platform for website creation. We meticulously analyzed its key features, navigated its pricing structure, addressed common user queries, and weighed its strengths against its limitations.

By comparing Divi with several leading alternatives and drawing upon our direct experience using the builder for various test projects, we’ve aimed to provide a comprehensive and unbiased assessment. Divi stands out as an all-in-one solution that empowers users to create visually stunning and highly functional websites without requiring extensive coding skills.

Whether you’re a seasoned developer or a complete beginner, Divi’s intuitive interface and extensive feature set offer a compelling option for your web development endeavors.