Kartra Review 2025: Features, Pricing, Pros & Cons

Is your digital marketing toolkit a tangled mess of different subscriptions? If you’re like many entrepreneurs, you’re probably juggling separate tools for your sales funnels, email campaigns, landing pages, and course hosting. This isn’t just you; studies show the average small business uses over 20 different SaaS applications to run their operations. That’s a lot of tabs, a lot of passwords, and a lot of monthly bills adding up.

This scattered approach doesn’t just drain your budget; it drains your focus. Your customer data is siloed in different platforms, making powerful automation feel clunky and inconsistent. You end up spending more time trying to make your tools talk to each other than on the tasks that actually grow your business.

In the below graph, you can see how cost-effective Kartra is compared to its competitors who offer seperate tools at segregated pricing. It’s based on estimated figures to show you the potential savings.

What if you could replace all that chaos with one single, powerful platform? This is the core promise of Kartra. In this definitive Kartra review, we’ll explore if this all-in-one marketing platform truly delivers.

We will analyze its features, 2025 pricing, and overall performance to give you the clarity needed to decide if it’s the right streamlined solution for your business.

Kartra Overview

Kartra is an all-in-one SaaS marketing platform launched in 2018 to simplify online business operations by unifying website building, sales funnels, email marketing, and membership hosting into a single interface.

Developed by Genesis Digital—the same team behind WebinarJam and EverWebinar—it was spearheaded by marketing veterans Mike Filsaime and Andy Jenkins, with Darren Hakeman serving as CEO of both Kartra and Genesis Digital.

The platform’s mission is to eliminate the complexity and cost of managing multiple tools by offering deep automation, real-time analytics, and AI-powered content generation under one roof. Kartra’s core team comprises around 10 employees, while more than 60,000 creators, coaches, and entrepreneurs use the platform worldwide.

Product Name	Kartra
Official Website	kartra.com
Developers	Genesis Digital (Mike Filsaime & Andy Jenkins)
Founders	Mike Filsaime, Andy Jenkins
CEO	Darren Hakeman
USPs	True all-in-one platform; no transaction fees; 30+ native integrations; AI-powered automation
Category	Cloud-based Digital Marketing Platform
Integrations	30+ native integrations (e.g., Zapier, Stripe, PayPal, Zoom, Google Meet)
Best For	Online entrepreneurs, course creators, coaches, small-to-mid-sized businesses
Support Options	Email, live chat, knowledge base, onboarding calls
Documentation	Comprehensive help center with tutorials and video guides
Company Headquarters	La Jolla, California, USA
Parent Company	Genesis Digital
Starting Price	$119/month (Starter Plan)
Alternatives	ClickFunnels, Kajabi, Builderall, Groove.cm, Systeme.io
Affiliate Program	Yes
Affiliate Commission	Up to 40% recurring commission
Money-Back Guarantee	30-day free trial
Customer Count	60,000+ active users

Kartra Features

Kartra packs every essential marketing and operations tool under one roof, so you can grow without juggling multiple subscriptions. Below is a close-up look at the platform’s standout capabilities for 2025.

Page & Form Builder

At DroidCrunch, we’ve built pixel‑perfect websites, landing pages, and opt‑in forms in Kartra using its simple drag‑and‑drop editor—no dev hand‑holding required.

The page builder’s 100+ mobile‑responsive templates gave us a head start, and they looked crisp on every device we tested. We mixed in custom sections, attention‑grabbing pop‑ups, and dynamic countdown timers to lift conversions during launches and flash promos.

For publishing, we started on a free Kartra subdomain for quick experiments, then connected our custom domain for a polished, branded presence once pages proved themselves.

The editor felt friendly enough for our content folks to move fast, while still giving our designers granular control over spacing, typography, and reusable blocks. Net result: we shipped pages faster, iterated confidently, and kept everything on-brand without juggling extra plugins or tools.

Funnels & Campaigns

At DroidCrunch, we often map and automate the entire customer journey inside Kartra’s funnel builder so the team can see exactly what happens from first click to repeat purchase.

The 90+ pre-built funnels gave us a running start—we’ve used the launch, lead-gen, and webinar blueprints as scaffolds, then customized pages, tags, and emails to fit our offers and voice.

Before flipping the switch on ads, we run our assumptions through the funnel simulator. Being able to test conversion paths and revenue projections upfront helped us set realistic targets, spot choke points early, and prioritize fixes that actually impact profit. Net result: faster launches, smarter iterations, and more revenue per visitor—without stitching together three different tools.

Email & SMS Automation

Using Kartra’s automation made our messaging smarter and more timely. DroidCrunch send broadcasts freely and set up behavior‑based sequences that react to real actions like clicks, page views, video watch time, and checkout steps. With dynamic segmentation and tagging, each message goes to the people most likely to care.

Lead scoring highlights hot prospects for fast follow‑up, while A/B testing on subject lines, content, and CTAs helps us keep improving results. Because email, funnels, and checkouts are connected, we clearly see which messages drive visits, webinar attendance, and sales—without juggling extra tools.

CRM & Lead Management

Track every prospect interaction in real time with Kartra’s built-in CRM system. The unified timeline captures page visits, email opens, purchases, and support tickets, giving you a complete view of each customer’s journey. This comprehensive tracking enables more personalized and effective marketing communications.

Custom fields and tags provide laser-focused targeting capabilities, while lead scoring triggers can automatically initiate high-value automations when prospects reach certain engagement thresholds. This intelligent system helps you identify and nurture your most promising leads effectively.

Membership & Course Hosting

DroidCrunch used Kartra to host full memberships and courses that feel polished and easy to navigate. We upload unlimited video lessons, add downloadable workbooks and templates, and set tiered access so premium members get bonus modules and Q&A replays. Drip schedules help us release content in a steady rhythm—great for keeping learners engaged without overwhelming them on day one.

What our students notice is the built‑in community feel. Comments (with moderation) keep discussions constructive, and progress tracking gives learners a clear sense of momentum. We also issue completion certificates for flagship programs, which adds a nice finish and encourages follow‑through. The result is a self‑contained learning hub where students binge content, interact, and come back for new drops—without us bolting on extra tools.

Video Hosting & Interactive Player

We ditched external video hosts and moved everything into Kartra’s unlimited‑bandwidth video. The interactive player lets us drop mid‑video opt‑ins and clickable CTAs, so our content pulls double duty as lead gen and conversion. The analytics go down to the second, which helped us spot fall‑off points and tighten scripts right where viewers drift.

We’ve also tested pay‑per‑view access for premium clips and locked other videos to members‑only areas—easy ways to add revenue without juggling extra tools. Playback has been smooth on mobile and desktop, even on average connections, so our launches and evergreen funnels stay fast and friction‑free.

Checkout & Payments

We’ve seen higher checkouts after switching to Kartra’s smooth payment system. It’s fast, secure, and gives customers plenty of ways to pay.

We take credit cards, PayPal, and popular wallets like Apple Pay and Google Pay. Buy-now-pay-later options such as Klarna and Afterpay helped reduce drop‑offs for higher-ticket offers. One‑click upsells and simple order bumps lifted our average order value without adding extra tools or friction.

Taxes are handled automatically, which keeps us compliant without manual work. Subscriptions run on their own—renewals, retries, and dunning are built in—so churn stays under control.

We set up flexible pricing without hassle: discount codes for promos, payment plans for bigger products, and complex price rules when needed. In short, checkout feels easy for buyers and hands‑off for our team, which is exactly what we want during launches and evergreen sales.

Kartra Calendars

Book calls and sessions without relying on external scheduling tools. Kartra Calendars sync seamlessly with Google, Outlook, and Apple calendars, preventing double-bookings and scheduling conflicts. You can set different service types, buffer times between appointments, and automated reminder sequences.

The system even supports paid appointments through the same checkout infrastructure, allowing you to monetize consultations and coaching calls directly. Customizable booking pages maintain your brand consistency throughout the scheduling process.

Helpdesk & Live Chat

Keep customers happy without leaving the Kartra ecosystem. The integrated helpdesk includes a full ticketing system, live chat functionality, and knowledge base article creation. Canned responses speed up common inquiries, while agent performance statistics help you optimize your support operations.

The system offers seamless refund processing and order lookups from the same dashboard, enabling your support team to resolve issues quickly and efficiently. This unified approach reduces customer friction and improves satisfaction rates.

Surveys & Quizzes

We use Kartra to collect zero‑party data (answers users choose to share) so we can shape better offers and messages. The survey/quiz builder is drag‑and‑drop and easy to use. We add logic jumps so questions change based on previous answers—no wasted clicks. With score‑based results, leads are auto‑tagged into segments the moment they finish a quiz, which helps us send the right follow‑up fast.

This setup gives us clean insights at every step of the journey and helps us act on them—like showing the best plan, surfacing the most relevant content, or triggering a tailored nurture right after the quiz. It’s simple to build, quick to launch, and easy for our audience to complete.

Affiliate Management

Launch a high-performing partner program in minutes with Kartra’s comprehensive affiliate system. Set custom commission tiers, payment schedules, and recruit JV brokers to expand your reach. Automated link tracking and built-in fraud detection protect your program integrity.

Real-time leaderboards create friendly competition among affiliates, motivating them to promote more actively. The system handles everything from signup to payment, making it easy to scale your affiliate program without additional overhead.

Agency & Client Accounts

Managing multiple brands and clients from one Kartra login has been a big time-saver. We switch between accounts fast, keep everything organized, and stay on top of launches without juggling extra tools.

For agencies and consultants, this setup feels enterprise-ready without the complexity. It lets us scale services, protect client data, and keep our brand front and center—all from a single login.

Advanced Analytics

Make data-driven decisions with Kartra’s comprehensive reporting suite. Real-time revenue and conversion dashboards provide instant insights into business performance. Detailed breakdowns cover funnel performance, email engagement metrics, and video watch-time analytics.

Cohort reports help identify lifetime customer value patterns, enabling better long-term strategic planning. The analytics integrate seamlessly with all platform features, providing actionable insights that drive continuous improvement.

Kartra AI (2025 Upgrade)

Save hours of creative work with Kartra’s artificial intelligence features. AI-generated email copy, headlines, and product descriptions maintain your brand voice while speeding up content creation. Smart content blocks automatically adjust messaging to each visitor in real time based on their behavior and preferences.

Predictive send-time optimization analyzes recipient behavior patterns to determine the optimal delivery time for maximum open rates. This intelligent automation helps you achieve better results with less manual effort.

Webinars & Live Events

We host our webinars right inside Kartra—no extra software needed. We’ve run sessions with up to six presenters, streamed in crisp HD, and kept engagement high with live chat and quick Q&A. If someone misses the live event, Kartra auto‑builds a replay page for us, and we add a simple countdown timer to nudge late buyers.

The best part is the follow‑up. Kartra loads a ready‑made sequence after each webinar that we tweak with our own copy. Attendees automatically flow into our email and funnel automations, so reminders, offers, and replays go out without us lifting a finger. It’s simple to set up, easy to run, and built to turn viewers into customers.

With these integrated features, Kartra eliminates tool sprawl, cuts monthly expenses, and lets you focus on what matters most—growing your business.

Kartra Pricing

Kartra offers several distinct pricing plans tailored to the scale of your business operations. A key advantage of its pricing structure is that all plans include access to every core feature; the main differences lie in the usage limits for assets like leads, domains, and bandwidth.

This approach ensures that even users on the entry-level plan have the full power of the platform at their disposal. Significant discounts are available for those who opt for annual billing.

Here is a clear comparison of the plans:

Feature	Starter	Growth	Professional
Price (Monthly)	$119/month	$229/month	$549/month
Price (Annual Billing)	$99/month	$189/month	$429/month
Annual Savings	$240	$480	$1,440
Leads	Up to 2,500	Up to 12,500	Up to 25,000
Custom Domains	1	3	5
Emails per Month	15,000	125,000	250,000
Bandwidth	50 GB	125 GB	250 GB
Videos Hosted	50	150	Unlimited
Helpdesk Agents	1	10	20
Kartra Agency	❌ No	✅ Yes	✅ Yes

Which Plan is Best for You?

• Starter Plan: This plan is ideal for individuals or new businesses taking their first steps. If you are launching your first online course, consulting service, or digital product and have a small email list, the Starter plan provides all the necessary tools without compromise on functionality.
• Growth Plan: This is the most popular and best-value plan for businesses that are actively scaling. If your email list is growing, you manage multiple brands or websites, and you want to leverage the Kartra Agency feature to manage client accounts, the Growth plan offers the perfect balance of resources and price.
• Professional Plan: Tailored for established businesses, successful agencies, and high-volume course creators. This plan is necessary for users with large email lists and significant monthly traffic who require higher bandwidth and lead capacity to support their robust operations.

Kartra Alternatives

While Kartra offers comprehensive functionality, it may not be the perfect fit for every business situation. Whether you’re seeking budget-friendly options, specialized features, or different pricing structures, several competitive alternatives deserve consideration. Some businesses prefer platforms that excel in specific areas like community building, course creation, or pure funnel optimization rather than trying to do everything under one roof.

The key is finding a platform that aligns with your primary business goals, technical requirements, and budget constraints. Below is a detailed comparison of the top Kartra alternatives to help you evaluate which solution might better serve your specific needs.

Platform	Starting Price	Best For	Key Strengths	Contact Limits	Free Trial	Transaction Fees
Kartra	$119/month	All-in-one marketing	Complete integration, no transaction fees	2,500-50,000+	30 days	None
Kajabi	$149/month	Course creators	Best-in-class course delivery, mobile apps	1,000-100,000+	14 days	None
ClickFunnels	$147/month	Sales funnels	Funnel building expertise, large community	Unlimited	14 days	None
Mighty Networks	$41/month	Community building	Native mobile apps, engagement tools	100-10,000+	14 days	2-3%
Builderall	$14.90/month	Budget-conscious users	Comprehensive features, low cost	5,000-150,000+	7 days	None
Groove.cm	$99/month	Lifetime deal seekers	Affordable pricing, growing platform	5,000-100,000+	30 days	None
Systeme.io	$27/month	Simple automation	User-friendly, essential features	2,000-unlimited	Forever free plan	None

Feature Comparison Matrix

Feature	Kartra	Kajabi	ClickFunnels	Mighty Networks	Builderall	Groove.cm	Systeme.io
Landing Pages	✅	✅	✅	❌	✅	✅	✅
Email Marketing	✅	✅	✅	✅	✅	✅	✅
Course Hosting	✅	✅	❌	✅	✅	✅	✅
Membership Sites	✅	✅	❌	✅	✅	✅	✅
Webinars	✅	✅	❌	✅	✅	✅	❌
Native Mobile App	❌	✅	❌	✅	❌	❌	❌
AI Content Creation	✅	✅	❌	❌	❌	❌	❌
Affiliate Management	✅	✅	✅	❌	✅	✅	✅
CRM Integration	✅	✅	✅	✅	✅	✅	✅
Video Hosting	✅	✅	❌	✅	✅	✅	❌

Quick Decision Guide

Choose Kajabi if: You prioritize course creation with mobile apps and premium student experience over pure marketing automation.

Choose ClickFunnels if: Your primary focus is building high-converting sales funnels and you don’t need course hosting or membership features.

Choose Mighty Networks if: Community engagement and mobile-first experiences are more important than advanced marketing automation.

Choose Builderall if: Budget is your top concern and you’re willing to accept a steeper learning curve for comprehensive features.

Choose Groove.cm if: You want Kartra-like features at a lower price point and don’t mind using a newer platform.

Choose Systeme.io if: You need simple, effective marketing automation without the complexity of enterprise-level features.

This comparison should help you identify which platform aligns best with your specific business priorities and growth stage.

Of course. The previous guide on creating a course in Kartra was based on the standard functionality of the platform and did not include external sources.

How to Create an Online Course in Kartra

Creating and selling an online course in Kartra is a streamlined process because all the necessary tools—from video hosting and content delivery to payment processing and email automation—are integrated into one platform. This guide will walk you through the entire process from initial setup to making your course available for sale.

Phase 1: Building Your Membership Portal

This is where you will upload and structure your course content.

Step 1: Navigate to the Memberships Area

• From your Kartra dashboard, locate the main menu on the left-hand side.
• Click on “My Memberships”. This is the central hub for all your courses and membership sites.

Step 2: Create a New Membership

• Inside the Memberships section, click the large green “+ MEMBERSHIP” button on the bottom right.
• Enter a name for your course (e.g., “The Ultimate Digital Marketing Course”) and click “Create”.

Step 3: Configure Basic Settings ⚙️

You will land in the Membership setup wizard. First, fill out the basic information:

• Membership Name & Description: Refine the name and write a short public description.
• Sales Page: Select the Kartra Page you will use to sell the course. You can create this later if you haven’t already.
• Custom URL: Set a custom URL for your course login page (e.g., yourdomain.com/login).

Step 4: Build Your Course Content

This is where you add your modules and lessons using the drag-and-drop builder.

• Use Categories for Modules: On the left sidebar of the builder, click “+ New Category” to create your main course sections or modules (e.g., “Module 1: Introduction to SEO”).
• Use Posts for Lessons: Drag a “Post” from the sidebar and drop it under a Category. Each post represents a single lesson (e.g., “Lesson 1.1: What is Keyword Research?”).
• Add Your Content: Click on a post to edit it. You can add:
  • Videos: Host your lesson videos directly in Kartra Video for advanced features like in-video tagging and calls-to-action.
  • Text & Images: Write your lesson text and add supporting images.
  • Downloads: Attach worksheets, PDFs, or other resources for your students.

Step 5: Set Up Access Levels & Content Dripping

This step is crucial for controlling how students access your content.

• Go to the “Content” section in the setup wizard and click on “Access Levels”.
• Create different tiers if needed (e.g., Silver, Gold, Platinum). You can restrict certain categories/posts to higher-level tiers.
• For each post, you can drip the content. This means you can release lessons instantly, after a specific number of days from registration, or on a specific date.

Phase 2: Selling Your Course

Once the content is ready, you need to set up a product to sell access.

Step 6: Create a Product in Kartra 💰

• Navigate to “My Products” from the main menu.
• Click the green “+ PRODUCT” button.
• Select “Main Product” and configure the details: Name, Description, and Payment Gateway (Stripe, PayPal, etc.).
• In the “Pricing” step, set your price (e.g., a one-time payment of $297, or a subscription).

Step 7: Grant Access Upon Purchase

This is the most important step to connect your payment system to your course.

• In the product setup wizard, proceed to the “Post-Sale” step.
• Under “Access”, click “Change”.
• Select “Grant access to a membership”.
• Choose your course from the dropdown menu and select the specific Access Level you want to grant to the buyer.
• Save your progress.

Step 8: Design Your Sales & Checkout Pages

• Use Kartra Pages to build a high-converting sales page for your course.
• Use Kartra Checkouts to create a secure and branded checkout page for the product you created in Step 6.
• Link the “Buy Now” button on your sales page directly to your new checkout page.

Your online course is now fully set up and ready to be sold! When a customer purchases your product, Kartra will automatically create their login credentials and grant them access to the course content as you configured it.

Kartra Use Cases

Kartra’s all-in-one feature set makes it a versatile platform for many online businesses. Its strength lies in providing a single ecosystem to market, sell, and deliver digital products and services.

For Online Course Creators

Online course creators use Kartra to monetize their expertise in one place. They build their curriculum in Kartra Memberships, host lessons securely with Kartra Video, and sell access using funnels built with Kartra Pages and Checkouts. All student communication is then automated using Kartra Mail, creating a seamless experience from purchase to course completion.

For Coaches & Consultants

Coaches and consultants streamline their practice by using Kartra Calendars to automate appointment booking and Kartra Checkouts to process payments for sessions. They can attract new clients through targeted lead-generation funnels and even host group coaching programs or resource libraries within a secure Kartra Memberships portal.

For Digital Marketing Agencies

Digital agencies leverage the Kartra Agency feature to manage multiple client accounts from a central dashboard. This allows them to efficiently build and deploy complex sales funnels, email campaigns, and membership sites, often using templates to scale their operations and deliver consistent results for clients.

For Authors & Speakers

Authors and speakers utilize Kartra to build their personal brand and engage their audience. They create professional landing pages with Kartra Pages to capture leads, sell books or event tickets directly using Kartra Checkouts, and nurture their community through automated email sequences in Kartra Mail.

For Info-Product Creators

Entrepreneurs selling info-products like e-books or templates find Kartra ideal for automating sales. They construct sales funnels with order bumps and upsells, process payments via Kartra Checkouts, and automate digital product delivery with Kartra Mail. They can also amplify their reach by managing their own promotional team through the built-in Kartra Affiliates system.

Kartra Real User Reviews

Kartra has earned a strong reputation among entrepreneurs, marketers, and small business owners. Based on 1,000+ verified reviews across major platforms, users appreciate Kartra for its all-in-one convenience, time-saving automations, and professional tools that simplify online business operations.

What Real Users Are Saying:

Positive Feedback

“Kartra replaced 5 tools for me.”

“I used to juggle multiple subscriptions – landing pages, email tools, payment systems – but Kartra does it all.”
– Alex B., Digital Course Creator

“The automation and analytics are top-tier.”

“I love how detailed the workflows can get, and I finally understand what’s working in my funnels.”
– Melissa R., Online Coach

“Support is fast and friendly.”

“Every issue I’ve raised was resolved quickly. The helpdesk and tutorials are great too.”
– Devon L., Agency Owner

Constructive Criticism

“It’s not cheap.”

“Kartra delivers value, but the monthly cost might be high for beginners.”
– Sneha K., Blogger

“Takes time to learn.”

“There’s a bit of a learning curve at the start, especially with automations and page linking.”
– Ethan W., Solo Marketer

Most users feel that Kartra is a smart investment for those looking to grow and automate their online business without relying on multiple disconnected tools. While it may not be the cheapest option, its unified platform and automation power make it well worth the price for serious entrepreneurs.

Kartra Customer Support

Kartra provides reliable customer support to help users resolve technical issues, learn the platform, and optimize their business setup. While it doesn’t offer 24/7 live chat, users consistently report helpful responses and detailed documentation to guide them.

Available Support Channels

✅ Helpdesk Ticket System
You can submit support tickets directly from your dashboard. Responses typically arrive within 24 hours on weekdays.

✅ Live Chat (Business Hours)
Live chat support is available for technical and account-related queries during business hours (PST time zone).

✅ Extensive Knowledge Base
Kartra has a robust help center with step-by-step tutorials, video guides, and FAQs covering every feature — perfect for self-learners.

✅ Kartranaut Training Program
New users can access a dedicated onboarding course called “Kartranaut”, which guides you through setup, automation, and funnel building.

✅ Facebook Community
Join the official Kartra Facebook group to connect with thousands of other users, share experiences, and get peer support.

While Kartra may not offer round-the-clock chat, its responsive ticket system, detailed tutorials, and active community provide strong support for both beginners and experienced users.

Want faster resolutions? Be sure to include screenshots and detailed steps in your ticket — it helps them help you better!

What Makes Kartra Stand Out?

What truly sets Kartra apart is its profound level of native integration. Unlike other platforms that simply bundle tools, Kartra shines with a unified behavioral marketing engine where every feature—from Mail and Pages to Videos and Helpdesks—communicates seamlessly. This allows for powerful automations that competitors cannot easily match, like tagging a user for watching 50% of a video and automatically triggering a unique email sequence.

Where others fall short by requiring costly third-party apps, Kartra excels by including a native helpdesk and calendar system directly in its superior dashboard. This deep, interconnected functionality is in a league of its own, setting a new standard for what an all-in-one platform should be and offering exceptional value for serious online entrepreneurs.

FAQs

Conclusion

After months of building real campaigns in Kartra—pages, funnels, email, checkouts, memberships, webinars, and helpdesk—we found it delivers what many stacks promise: one login, clean data, and faster iteration.

Speed was the standout. We launched funnels in an afternoon, wired behavior‑based automations, and used real‑time stats to fix bottlenecks before wasting ad spend. Native checkout, webinars, and memberships replaced plugins and zaps, cutting tracking issues and context switching.

Daily usability helped, too: reusable page sections, countdown timers, mid‑video opt‑ins, and drip schedules that keep learners engaged. During launch weeks, Growth and Professional analytics became our morning dashboard, enabling on‑the‑spot optimizations that paid for the platform.

Kartra is a force multiplier for speed and clarity—fewer moving parts, stronger attribution, and a smoother path from click to customer. If the goal is to launch faster and learn quicker, it’s a smart bet.