Upcoach Review 2025: Features, Pricing, Pros & Cons

The online coaching space is booming, with the global market for coaching platforms expected to hit $2.4 billion by 2025. But with growth comes greater competition—and more pressure on coaches to deliver seamless, high-impact client experiences. The real struggle? Managing clients, scheduling sessions, delivering content, and tracking progress—often using a mix of disconnected tools that drain your time and energy.

That constant tool-hopping leads to burnout, missed opportunities, and a lack of structure that can hold your business back. Clients expect more, and frankly, you deserve better too.

This is where Upcoach steps in. Designed specifically for coaches, Upcoach combines everything—program delivery, client management, community, and automation—into one easy-to-use platform. In this review, we’ll break down its features, pricing, pros and cons, and how it stacks up against top alternatives, so you can decide if it’s the right tool to scale your coaching business in 2025.

Upcoach Overview

Upcoach is a modern, all-in-one coaching platform built to help coaches manage their programs, clients, and communities in one centralized space. It was co-founded by Todd Herman, a renowned performance coach, and officially launched in 2020. The goal behind Upcoach was to eliminate the need for coaches to juggle multiple tools—such as spreadsheets, Zoom links, and manual scheduling—and instead offer a single platform tailored for coaching operations.

The platform is operated by a remote-first team, with its headquarters in Tallinn, Estonia, and an estimated team size of 50–100 employees. Upcoach has gained strong traction with solo coaches, agencies, and coaching teams for its structured workflows, integrated community features, and user-friendly experience. It is built to support 1-on-1 coaching, group coaching, cohort-based programs, and course delivery, making it one of the most versatile platforms in the coaching tech space.

Product Name	Upcoach
Official Website	https://upcoach.com
Developers / Founders	Todd Herman & team
Unique Selling Propositions (USPs)	Combines coaching, courses, community, and automation in one platform
Category	Coaching Platform / LMS
Integrations	Stripe, Zapier, Google Sheets, Calendly, Miro, Loom
Best For	Solo coaches, group coaching, masterminds, agencies
Support Options	Help Center, Email, Live Chat (Mon–Fri)
Documentation	Knowledge base, video tutorials, Upcoach Academy
Company Headquarters	Tallinn, Estonia
Starting Price	$49/month (billed annually)
Alternatives	Paperbell, Thinkific, CoachAccountable, Satori, Simply.Coach
Affiliate Program	Yes
Affiliate Commission	Commission rates vary by referral and plan sold (usually tiered)
Money-back Guarantee	14-day satisfaction guarantee
White-labeling	Available in Pro and Business+ plans
API Access	Available on higher-tier plans
Mobile App	Not yet available; mobile responsive web version only
Client Limit (Starter Plan)	15 clients
Course Limit (Starter Plan)	3 courses

Upcoach is constantly evolving, with regular updates and new features being rolled out based on user feedback. It’s a great fit for coaches who value structure, automation, and scalability, and want to deliver professional, high-touch client experiences without cobbling together different tools.

Upcoach Features

Program Creation

You’ll adore the program feature if you already use an internet program. It was created specifically for people who already use an online program. Coaches can post a variety of materials, including videos and tools, as “modules.”
Setting up your program with UpCoach is quite simple. You can add different modules, customize your program with video URLs, and add to-dos, habits, and resources.
You can exchange assignments, videos, and directions with the utmost convenience using the program function. There are numerous techniques to assign specific programs to specific groups, all of which facilitate client interactions.

Design Tools

New groups can be easily formed with the help of the agenda templates and agenda designer tool. It is now easier than ever. It is simple to set up a new group with the right agenda structure. Selecting an agenda template and starting to modify it to meet your specific requirements is all that is required.
You can use the Sections tab as well as a number of other effective editing and customizing tools. Among other things, you can change titles and lengths, and add or remove sections.
Your students will find it simple to browse among the many agendas with the section icons.

Client Management

Managing your customers may become more challenging as you grow your firm. You have the ability to keep all of your clients in one location with Upcoach. By doing so, you can monitor their development and gain a clearer picture of how interested they are in your teaching.
Having all of your customers under one roof enables you to better mentor them through your coaching process, help them when they run into obstacles, and hold them accountable when they stray from their intended course.

Course Creation

Users of Upcoach have the option to design courses for their customers directly from the site. The biggest feature of the course design platform is that coaches may automatically share materials and task lists with their students to aid in their progress.
Students can be exposed to certain modules at the right time and pace.
The course authoring interface is very straightforward and user-friendly. Within minutes, text, videos, and other resources can all be added.

Organize and Schedule Meetings

The dispersion of knowledge is one of the most challenging aspects of 1:1 coaching several customers or group coaching on several platforms. It can get challenging to stay organized as our customer bases start to expand.
This atmosphere is so fast-paced and always changing. You won’t miss a meeting, double-book clients, or waste time worrying about your weekly schedules thanks to Upcoach’s organization of all your essential information in one location.

Additionally, they have a ton of pre-made meeting templates that may be utilized to construct customized agendas if you don’t want to make one from scratch. Speaking of scheduling, you can see the dates of meetings you’ve had or will have with particular groups. Group members will be automatically invited to each new meeting you book, saving you the time it takes to personally invite several clients. Both Google Hangouts and Zoom are integrated with UpCoach. For your call, you can include a Zoom link and any additional materials that are required.

Accountability Tools

The sense of accountability that exists in group coaching may not be present in 1:1 coaching, which is one of its many benefits. Upcoach developed some practical accountability tools to expand on the concept of accountability.
With the help of habits, to-do lists, worksheets, and other tools, clients can track one another’s development, encouraging one another and fostering social accountability.
Additionally, you can quickly assess how each of your clients is doing and provide them with feedback or assistance in exchange for your time.

Canvas Designer

The Canvas Designer is one of their favorite Upcoach tools. Users of the Canvas Designer can construct a variety of canvases with different layouts and functions. These canvases make it simple to keep tabs on your client’s progress while saving crucial data.

File Storage

Similar to Google Drive, Upcoach has a built-in file storage system that enables users to access crucial files and papers and share them with specific clients or entire groups. Additionally, clients may be given the option to upload files, such as written documents, pictures, videos, and audio files.

Third-Party Integrations

Thanks to the integrations with ConvertKit and Zapier, Upcoach offers several opportunities for automation. The LMS, CRM, email, and other menial chores can all be automated by coaches.

Program Editor

UpCoach included some extremely potent features with the 2.0 release. Building Blocks and Designing Blocks are the two primary categories of content blocks in the Program Editor.
It is quite simple to organize and plan the layout of your application using these building components.
As you can see, navigating with the block icons is simple and intuitive. We just spoke with the UpCoach team, and they informed us that they would be adding more blocks in the very near future than the seven listed above, including:

Courses & Training

You can motivate your clientele, arrange information, and start transformations with the aid of an LMS function. Assign tasks, new routines, and worksheets to your clients automatically so they may quickly absorb the knowledge you are imparting to them.

• Create courses with multiple modules and lessons.
• Choose a pace that your clients will be going through the course at.
• Assign interactive worksheets automatically.

Upcoach Pricing

Upcoach offers a simple and scalable pricing structure tailored to the needs of coaches at every stage—from solo practitioners to growing coaching teams. Whether you’re launching your first coaching offer or managing multiple group programs, Upcoach provides transparent pricing with flexible plans, tiered transaction fees, and zero hidden charges.

Each plan is designed to align with your coaching business model, offering the right mix of client capacity, course limits, branding features, and automation tools. You also get the freedom to scale with add-on seats, advanced integrations, and a generous 14-day money-back guarantee.

With monthly and discounted annual billing options, choosing the right Upcoach plan comes down to how many clients you serve, how much you want to automate, and how fast you plan to grow. Let’s break down each plan to see which one best fits your business goals.

Plan	Annual Billing	Monthly Billing	Clients	Courses	Team Seats	Tx Fee	Support
Starter	$49/mo	$59/mo	up to 15 clients	3 courses	N/A	4%	≤ 48 hours (workdays)
Pro	$99/mo	$119/mo	up to 100 clients	10 courses	$99/mo per coach/admin	2%	≤ 24 hours (workdays)
Business+	$199/mo	$249/mo	up to 250 clients	15 courses	$99/mo per extra 100 clients	1%	≤ 24 hours (workdays)

Which Plan Is Best For You?

• Starter: Ideal for individual coaches launching their first structured offer—best value when billed annually.
• Pro: Perfect for those expanding into group programs, custom branding, and needing room to grow.
• Business+: Designed for teams or growing coaching businesses, with API access, Zapier integration, and higher client capacity.

All plans include a 14-day money-back guarantee, letting you trial the platform risk-free.

Pro Tips

• Annual billing saves you about 17% compared to monthly rates—ideal if you’re committed to scaling.
• Transaction fees drop significantly as you upgrade: from 4% → 2% → 1%.
• Team seats and extra clients can be pricey. Breakdown your team needs and client projections to pick the most cost-effective plan.

If you’re a serious coach growing your client base and building brand identity, the Pro Plan (annual at $99/mo) hits sweet-spot balance — it offers 100 clients, custom branding, and premium support without breaking the bank. Scaling beyond that? Business+ delivers advanced integrations and better fees for larger operations.

Upcoach Alternatives

While Upcoach offers a powerful all-in-one platform for coaches, it may not suit everyone’s specific needs—especially if you’re looking for mobile apps, built-in video hosting, or more advanced course delivery. Fortunately, there are several strong alternatives that cater to different types of coaching styles and business models.

Whether you’re a solo coach focused on 1-on-1 sessions or a course creator seeking better LMS features, this comparison table highlights the top alternatives to Upcoach based on functionality, pricing, strengths, and best use cases. This will help you evaluate whether Upcoach is the best fit—or if another platform better aligns with your workflow.

Platform	Best For	Starting Price	Key Features	Mobile App	Built-in Video	Free Plan / Trial
Thinkific	Course creators & educators	$0 (Free Plan)	LMS, quizzes, landing pages, drip content	✅	❌ (host externally)	✅ Free Plan
CoachAccountable	Client tracking & metrics	$20/mo	Coaching CRM, progress tracking, forms, automation	✅	❌	✅ 30-day trial
Paperbell	Admin automation for solo coaches	$47/mo	Scheduling, payments, contracts, simple design	❌ (web only)	❌	✅ Free with 1 client
Satori	Appointment & package handling	$33/mo	Coaching packages, scheduling, intake forms	❌	❌	✅ 30-day trial
Mighty Networks	Community + course creators	$39/mo	Community platform, events, courses, mobile-first	✅	✅	❌ (Paid plans only)
Simply.Coach	Team coaching & analytics	$9/mo	Workflow automation, goal setting, session tracking	✅	❌	✅ 14-day trial

• Choose Thinkific if you’re focused on structured courses over client engagement.
• CoachAccountable is ideal if data and performance tracking are central to your model.
• Solo coaches wanting minimal admin love Paperbell for its simplicity.
• Mighty Networks is best for creators who want to build a branded mobile community.
• For affordable coaching with scalable tools, Simply.Coach is a rising alternative.

Let me know if you’d like a side-by-side comparison with Upcoach added into the same table!

Upcoach Use Cases

Upcoach is a flexible platform built to accommodate various coaching methodologies and business frameworks. Its integrated features enable professionals to optimize their operations and improve client results. Here are the primary applications for Upcoach.

1. Individual Coaching

For one-on-one coaching, Upcoach creates a methodical environment for managing client relationships and monitoring their development.

• Unified Client Management: Coaches can keep a detailed profile for every client, containing session notes, objectives, and communication logs in a single, easy-to-access place.
• Systematic Program Delivery: The Program Builder allows coaches to design custom roadmaps for each client, ensuring a consistent, goal-focused coaching experience.
• Accountability and Tasking: Coaches can assign targeted tasks and habits via the platform’s accountability features. This helps clients maintain momentum between sessions and lets coaches track progress effortlessly.
• Meeting Agendas: The agenda tool guarantees that every coaching call is efficient and centered on achieving the client’s goals.

2. Group Coaching and Masterminds

Upcoach is highly effective for managing group programs by cultivating community and facilitating scalable content delivery.

• Cohort-Based Programs: Coaches can manage several groups at once, with each having its own distinct program, timeline, and community area.
• Community Interaction: Built-in chat functions encourage group-wide conversations and peer support, fostering a dynamic and collaborative atmosphere.
• Scalable Content Distribution: A single program can be created and distributed to multiple groups. Content can be released on a schedule to keep all participants synchronized.
• Breakout Sessions: Within a larger program, coaches can form smaller sub-groups for more targeted discussions or specialized tasks.

3. Corporate and Business Coaching

Organizations and business coaches utilize Upcoach to deliver training and coaching to teams, ensuring alignment and quantifiable outcomes.

• Employee Onboarding and Training: Companies can establish uniform training modules for new staff or continuous professional development for current employees.
• Leadership Training: The platform is effective for delivering leadership coaching, featuring tools to track development against key performance indicators (KPIs) and company objectives.
• Brand Customization: Businesses can use their own branding on the platform for a consistent and professional user experience for their teams or clients.
• Performance Reporting: Managers can readily monitor the progress of entire teams, pinpoint areas needing improvement, and demonstrate the value of their coaching programs.

4. Course Creators and Hybrid Models

Professionals who combine online courses with live coaching find Upcoach’s hybrid model particularly effective.

• Integrated Learning: The platform allows creators to embed their online courses directly within a coaching program, giving clients both self-guided learning materials and direct coach interaction.
• Value-Added Monetization: By merging courses with group coaching, creators can justify premium-priced programs that offer greater value than a standalone course.
• Learning Community Development: Upcoach assists course creators in building a community around their educational content, which boosts student engagement and completion rates through shared goals and discussions.

What Makes Upcoach Stand Out?

Upcoach truly stands head and shoulders above its competitors in terms of its all-in-one structure specifically built for coaches—not just course creators or community builders. Unlike other offerings, Upcoach shines with its unique blend of smart documents, habit tracking, and built-in coaching workflows, eliminating the need for cobbling together third-party tools. The superior dashboard offers a clean, intuitive interface that makes program and client management a breeze, even for non-tech-savvy users.

Where others fall short in combining structure and flexibility, Upcoach excels and sets a new standard in the coaching software space. Boasting a myriad of features—like shared agendas, automated assignments, and personalized client portals—Upcoach is in a league of its own. The exceptional value it offers, especially for group and cohort-based coaching, places it a cut above the rest and makes it the go-to choice for serious coaches aiming to scale without complexity.

FAQs

Conclusion

After a thorough analysis of its features, pricing, and user feedback, Upcoach stands out as a robust and well-designed platform for coaches in 2025. Its strength lies in its all-in-one approach, which effectively combines program creation, client management, and accountability tools. This allows coaches to streamline their workflow and focus on what they do best: coaching.

In preparing this review, we have compared Upcoach with leading alternatives and conducted in-depth research into its functionalities. While it may have some limitations, such as the lack of native video hosting, its user-friendly interface and strong emphasis on client transformation make it a compelling choice.

The platform is particularly well-suited for coaches who want to deliver structured, high-impact programs without the complexity of juggling multiple software solutions. The positive trajectory of its development and the clear vision of its founders suggest that Upcoach is a platform that will continue to evolve to meet the needs of the growing coaching industry.