Are you struggling to turn website visitors into paying customers? It’s a common frustration for many online businesses. You spend time and money driving traffic to your site, only to see potential customers leave without making a purchase. This “leaky bucket” effect can make growing your business feel like an uphill battle, where your efforts don’t translate into actual revenue.
This problem is often magnified by the sheer complexity of the online customer journey. Without a clear path to guide them, visitors get lost, confused, or simply lose interest. Research shows that businesses that nurture their leads see a 451% increase in qualified prospects. Yet, a staggering 68% of companies have not identified or attempted to measure a sales funnel. This disconnect means leaving significant money on the table and missing out on building lasting customer relationships.
The solution is to implement a structured sales funnel. A sales funnel builder is a specialized tool designed to guide your prospects step-by-step from initial awareness to a final purchase and beyond. It automates the process, helps you build trust, and presents the right offers at the right time. By creating a deliberate and optimized path, you can effectively plug the leaks in your sales process, increase conversion rates, and build a predictable system for generating revenue, turning casual browsers into loyal customers.
What is Sales Funnel Builder??
Sales funnel software is a digital solution for creating and managing your company’s sales funnel and pipeline. A sales funnel is a set of processes that begin at the top of the funnel and go to the ultimate stage at the bottom. It’s most likely one of the most beneficial and important steps for your achievement.
Businesses that lack a strong sales funnel must rely on guessing. And this can lead to significant and unexpected risks. Sales funnel software provides simple tools for optimizing and tracking your buyer’s journey. You have real-time data on your marketing activities’ success or failure. There is no reason for speculation.
There are several variants of the sales funnel with varying labels and vocabulary. However, a typical sales funnel will have phases with labels that look something like this:
- Awareness- A potential customer discovers your goods.
- Interest- The potential buyer indicates interest by contacting you or offering some information about themselves.
- Desire- The potential consumer has decided to purchase your product.
- Action- The potential consumer buys your goods and becomes a client.
List of Best Sales Funnel Builders in 2025
1. ClickFunnels
Launched in 2014 by Russell Brunson and Todd Dickerson, ClickFunnels quickly became one of the most popular sales funnel builders in the world. It was created to simplify the process of building high-converting sales funnels without needing a team of developers.
It’s particularly famous for its focus on direct-response marketing and is ideal for entrepreneurs, course creators, and marketers who want to guide customers through a very specific sales journey, complete with upsells, downsells, and order bumps to maximize revenue from every transaction.
Features
- Drag-and-drop funnel builder
- Upsell, down-sell & order bump support
- A/B split testing and analytics
- Membership site capabilities
- Built-in email marketing (Follow-up Funnels)
Starting Price: $147/month
2. Kartra
Kartra entered the market in 2018, co-founded by Andy Jenkins and Mike Filsaime, the minds behind WebinarJam. It was designed to be a true all-in-one marketing platform, aiming to replace a dozen different tools.
It is perfect for business owners who want a single, interconnected ecosystem to manage everything from funnels and email to video hosting, helpdesk support, and affiliate management. Its “Done For You” campaigns, created by marketing legend Frank Kern, provide complete, pre-built funnels that users can import and customize.
Features
- Complete CRM and email marketing
- Behavior-based automation
- Membership and course hosting
- Helpdesk and calendar scheduling
Starting Price: $99/month
3. GetResponse
GetResponse has been around since 1998, founded by Simon Grabowski, initially as an email marketing platform. Over the years, it has evolved into a comprehensive marketing software that includes a powerful sales funnel builder.
It’s an excellent choice for businesses that have a strong focus on email marketing and want to seamlessly integrate it with their funnels and landing pages. GetResponse’s “Conversion Funnel” feature simplifies the process by providing pre-built, scenario-based funnels for lead magnets, sales, and webinars, making it very accessible for beginners.
Features
- Conversion funnel templates
- Email marketing & list segmentation
- AI-powered automation flows
- Landing pages and webinar tools
Starting Price: $19/month
4. Leadpages
Since its launch in 2012 by co-founders Clay Collins and Tracy Simmons, Leadpages has focused on one thing: helping businesses create high-converting landing pages with ease. While it has expanded to include website building, its core strength remains in generating leads.
Leadpages is ideal for small businesses, freelancers, and marketers who need to quickly build and deploy beautiful, fast-loading landing pages, pop-ups, and alert bars without getting bogged down in complex funnel logic. Its emphasis on conversion-optimized templates and built-in conversion guidance makes it a powerful tool for lead generation.
Features
- Pre-built templates for high-converting pages
- A/B testing and analytics
- Popups and alert bars
- Seamless WordPress integration
Starting Price: $49/month
5. Systeme.io
Founded in 2017 by French entrepreneur Aurélien Amacker, Systeme.io was created to provide an affordable, all-in-one alternative to more expensive tools like ClickFunnels and Kartra. It has gained immense popularity for its incredibly generous free plan, which offers access to almost all of its features.
This makes it the perfect choice for startups, solopreneurs, and anyone just getting started with online business. It allows you to build sales funnels, run a blog, create online courses, manage an affiliate program, and send marketing emails, all from a single dashboard.
Features
- Funnel builder with templates
- Online course and membership site support
- Unlimited email marketing (even on free plan)
- Affiliate program management
Starting Price: Free Forever Plan
6. Thrive Suite
Thrive Suite is a collection of conversion-focused WordPress plugins created by Shane Melaugh and Paul McCarthy of Thrive Themes, which launched in 2013. Unlike the other tools on this list, Thrive Suite is not a standalone platform but works directly within your WordPress website.
This makes it the ultimate choice for bloggers, content creators, and businesses who have built their online presence on WordPress and want to maintain full control over their data and design. The suite includes tools to build landing pages, create opt-in forms, run A/B tests, and even build entire online courses.
Features
- Designed for WordPress users
- Advanced opt-in forms and triggers
- Conversion-focused design blocks
- Seamless theme and plugin integration
Starting Price: $149/year
FAQs
What is a sales funnel builder?
A sales funnel builder is a software tool that helps you create a step-by-step path to guide potential customers from initial awareness to making a purchase.
Do I need a sales funnel if I have a website?
Yes. A website acts as a digital storefront, but a sales funnel is a guided tour that directs visitors to a specific action, which typically results in higher conversion rates.
Can I build a sales funnel for free?
Yes, tools like Systeme.io offer a free-forever plan that allows you to build complete sales funnels without any cost.
What’s the difference between a landing page and a sales funnel?
A landing page is a single web page designed for one specific action. A sales funnel is a series of pages and communications (like emails) that guide a prospect through a multi-step journey.
Which funnel builder is best for beginners?
GetResponse and Systeme.io are excellent for beginners due to their user-friendly interfaces and guided, template-based funnel creation processes.
Do I need to know how to code to use a sales funnel builder?
No, all the tools listed here are designed with drag-and-drop visual editors, so no coding knowledge is required.
Can I sell physical products with a sales funnel?
Absolutely. Sales funnels are effective for selling physical products, digital products, services, and online courses.
What is the most important stage of a sales funnel?
While all stages are important, the “Top of Funnel” (Awareness) is critical because without attracting potential customers, the rest of the funnel remains empty.
Conclusion
Choosing the right sales funnel builder is a critical decision that directly impacts your ability to grow your business online. The best tool for you ultimately depends on your specific needs, technical comfort level, and budget.
If you’re an entrepreneur looking for a dedicated, powerful system for creating intricate funnels, ClickFunnels remains a top contender. For those who prefer a truly all-in-one solution that handles everything from marketing to support, Kartra offers an unmatched, integrated experience. If your strategy is built around email and webinars, GetResponse provides a seamless blend of both worlds.
For businesses focused on rapid lead generation through stunning landing pages, Leadpages is a streamlined and effective choice. If you’re starting out or working with a tight budget, Systeme.io delivers incredible value with its robust free plan. And for the dedicated WordPress user, Thrive Suite empowers you to build powerful funnels directly within your own website.
Evaluate your primary goals, consider where your business is today, and choose the platform that will best help you turn your traffic into lasting, profitable customer relationships.
