The network that typically springs to mind when digital publishers consider monetizing their websites with adverts is Google AdSense– as it is one of the world’s best ad networks. A further claim made by Google is that there are over 2 million active users of the AdSense network.
Still, this does not exclude publishers from looking into alternative networks available. So, it is unwise to think that AdSense can’t be outdone by any other ad network.
Publishers have a variety of alternative networks to choose from in an ever-evolving and developing digital environment that may help them increase their advertising return on investment (ROI).
An alternative to programmatic advertising in the current digital media ecosystem is an advertising network. It can enable an advertiser to buy ad inventory directly and submit their ad creative inside the network, bypassing demand-side platforms (DSPs) and supply-side platforms (SSPs).
There are many ad networks, but only a select handful excel. Here we have compiled a list of 10 of the top ad networks available right now. Thus, helping the publishers to choose the one that will fit their needs the best.
Top 9 Best Advertising Platforms for Publishers
Google AdSense
Without Google advertisements at the top, no ranking of the best ad networks would be complete. Of fact, Google AdSense is much more than simply an ad network; it is frequently the top method for publishers to obtain ad inventory for their websites. A useful tool if you’re thinking about using AdSense is an earnings calculator that illustrates your potential profit from using AdSense in your stack.
Publishers may get money from their online content with Google AdSense. Based on your site’s traffic and content, AdSense matches relevant adverts with your website. Advertisers that wish to market their products fund and commission the creation of the advertisements.
Reviews for AdSense show that it’s one of the most well-known and well-liked ad networks available right now.
Amazon
Amazon Publisher is a platform that has solutions for everyone including small publishers, mid-sized publishers, as well a large publishers. It is one of the best and top-known ad networks. In this, the publishers are permitted to access cloud-based solutions of the transparent marketplace, shopping insights, header building, and unified ad marketplace.
With Amazon Publisher publishers can connect with buyers from all across the web, which can increase their revenue significantly. And there can be a minimum traffic of 5000 unique visits a single day.
The huge number of publishers using this technology speaks for itself, even if there aren’t many independent review websites that offer ratings for the programmer. This network frequently forms the backbone of any publication strategy, coming in second only to Google’s tools.
Ezoic
Ezoic is one of the best kinds of advertising platforms for the majority of publications. It’s software created for monetization that interacts effortlessly with leading affiliate networks like Media.net and Google AdSense.
The tool is unique since it is an AI-driven machine-learning platform that is made to assist you in boosting your advertising profits.
Ezoic regularly tests various advertising, locations, etc. And determines the combinations that provide the maximum profits.
Using Ezoic is very simple and easy, drag and drop may be used to arrange test sites. Then, you may decide on objectives and carry out your testing (e.g., maximizing revenue vs improving user experience, or striking the perfect balance).
It is possible to join Ezoic. To join, you used to require 10,000 sessions each month. However, thanks to their Access Now initiative, anyone may now sign up. All content verticals are compatible, and the minimum reward is a mere $20.
AdRoll
AdRoll, which focuses on eCommerce businesses, performs several marketing-related duties for businesses that wish to increase their product sales. It offers businesses the performance and services needed to achieve their marketing objectives while simplifying their marketing operations. On the publisher’s end, AdRoll excels at connecting you with advertisers eager to place every targeted ad impression that is most likely to result in a sale.
AdRoll also provides technologies for retargeting, brand awareness, and cart recovery solutions. Additionally, the AdRoll Cross-Channel Performance Dashboard presents campaigns as a whole so users can generate reports, assess performance, and gain knowledge.
In general, most people enjoy using AdRoll. Positive reviews typically highlight AdRoll’s ease of use and retargeting capabilities.
A remote-friendly business with offices in San Francisco, Salt Lake City, New York City, Dublin, and Sydney. AdRoll is a branch of NextRoll, Inc.
Adsterra
Adsterra is a user-friendly ad networking platform with Partner Care, serving over an estimated 30 billion ad impressions every single month all across the world. It is popular for its qualified and experienced team, three levels of anti-fraud protection, unique direct traffic from all across the world, and a wide range of advertising payment methods and formats. Recently, the software recorded over 100K+ campaigns across 248 geographics serving over a total of 30 billion impressions per month.
Using Adsterra, the publishers can monetize any traffic including- social/mobile app traffic or desktop/mobile website traffic. The publishers can also select from a variety of ad styles available on this ad network, including Popunder, Social Bar (really awesome!), In-Page Push, Banners, Native, and VAST (Pre-Roll Video).
Popads
Podads is another great ad network. It is a pop-under ad network platform that is very well-known to be comparatively faster and more secure than the others of its like. The software provides the medium for the publishers to monetize their website traffic using the help of high-quality pop-under ads.
The fact that it permits on-request payments and access to advertisers from more than 40 countries benefits publishers greatly. As a consequence, this gives publishers a lot of options for selecting keywords and targeting to efficiently monetize the traffic in their specialized market. As a result, Podads is regarded as one of the top ad networks.
Adcash
Adcash DSP+ is an outstanding platform for both publishers as well as advertisers with over 10,000+ active campaigns going all across the globe.
The platform offers all the best-performing ad formats for both mobile and web monetization, including native ads, banners, pop-unders, push notifications, and interstitials. They have several features and tools that help publishers to monetize their traffic more easily and effectively. What makes the platform stand out is its technology bypasses adblockers.
Publishers may count on them for real-time data, high eCPMs, accommodating payment terms, and assistance. Their knowledgeable and multilingual account managers assist publishers in advancing their monetization strategies.
SmartyAds
SmartyAds SSP is a platform that sells networks, specially created for those publishers who are looking for intelligent revenue optimization. Their cross-environment high-volume private marketplace deals and header-bidding wrappers (mobile, desktop, or in-app) intensify the competition for inventory and help to boost publishers’ yield.
They deliver more than 2 billion impressions every day, resulting in the top CTRs, eCPMs, and fill rates across all regions that may reach 100%. Along with rewarded videos, native advertisements, interstitials, and banners, SmartyAds also provides a variety of desktop and mobile ad types.
SmartyAds IOS and Android SDKs are lightweight and latency-free, enabling mediation that sends requests to several ad networks and DSPs.
TrafficForce
By providing a variety of amazing online advertising options, TrafficForce enables advertisers and publishers to optimize their ad income. On an impression-by-impression basis, TrafficForce sells tailored web and mobile traffic. To manage traffic, they use header bidding or open RTB technology.
The network, which is a supply-side platform, enables publishers to connect with over 100 demand-side partners. As one of the top ad networks, Traffic Forces provides publishers with ad types such as IM floaters, pop-under, display banners, and in-stream video advertisements.
Publift
Publift aims to provide digital publishers and website designers access to premium advertising partners that they would not have had otherwise.
The Australian business is a multi-award-winning, Google-certified expert in a variety of fields, including consolidated reporting, brand safety, and ad optimization.
The Publift team also placed first in the Deloitte Technology Fast 50 and took up the best sell-side technology prize at the 2019 The Drum Digital Advertising Awards APAC.
The Australian Financial Review and Statista recognized it as one of Australia’s Fast Starters in 2020, making it one of the finest ad networks. However, before publishers may register with Publift, they must produce at least $2,000 in income each month.
FAQs
What is the best platform to start with for monetizing my website traffic?
If you’re just starting, Google AdSense is a great platform. It’s easy to set up and one of the most popular options. You just need to sign up, add some code to your site, and you’re good to go.
Can I use Amazon to make money from my website traffic?
Yes, Amazon has an advertising program called Amazon Associates. It allows you to earn money by placing Amazon product ads on your site. When someone clicks on the ad and makes a purchase, you earn a commission.
What is Ezoic, and how can it help me?
Ezoic is an advertising platform that helps you improve your website’s ad performance using AI. It shows different ads to your visitors and learns which ones work best, helping you make more money.
How does AdRoll work for publishers?
AdRoll is mainly known for retargeting ads, which means it helps you show ads to people who’ve visited your site before. It’s useful if you want to keep your audience engaged and bring them back to your site.
What is Adsterra, and why should I use it?
Adsterra is an ad network that offers a variety of ad formats like pop-unders, banners, and video ads. It’s a good choice if you want to have a mix of ad types on your site and earn more.
How do Popads work for website monetization?
Popads is an ad network that focuses on pop-under ads, which appear behind the main browser window. It’s a quick way to earn money, especially if your site gets a lot of traffic, though the ads can sometimes be a bit intrusive.
What is Adcash?
Adcash is an ad network that offers many ad formats, like display ads, pop-unders, and native ads. It’s easy to use, and it provides great support for publishers looking to maximize their earnings.
How can SmartyAds help me make money from my website?
SmartyAds offers programmatic advertising, meaning it uses AI to automatically sell your ad space. It’s a good option if you’re looking for a hands-off way to monetize your site.
Over to you
Ad networks provide communication between digital publishers and advertisers, assisting companies in reaching the correct customers. Publishers would need to negotiate with individual advertisers if ad networks weren’t there to help aggregate demand.
Read our article and learn more about our top network selections for publishers, whether you want to switch ad networks, search for your first ad network, or are an experienced professional looking for the finest ad networks.
