Fluent CRM Review 2025: Features, Pricing, Pros & Cons

FluentCRM is a WordPress plugin for email marketing automation. It will help you to manage your email campaigns, leads, and customers, automatic email sequencing, learner and affiliate management, user activity tracking, and much more all from your WordPress dashboard.

This Plugin provides a single buy license option that is economical regardless of the size of the business. All other plugins, on the other hand, went the route to exclusive services behind paywalls. FluentCRM transformed email automation by providing a user-friendly interface and a wide range of real-world applications. The plugin may provide a substantial advantage to any organization, particularly small enterprises on the verge of growing their email marketing operations. The WordPress community embraced this plugin from the start, with around 10,000 active installations.

The organization of FluentCRM is one of its best aspects. You can quickly gather everything into one place if you want to import prior contacts (keep track of them all, add new ones, or update your client database). FluentCRM’s automation tools will automatically add new contacts to the list, taking all of that extra effort out of the equation for you.  

Fluent CRM Overview

Product Name	Fluent CRM
Official Website	https://fluentcrm.com
Developers	WPManageNinja
Launched	October 2020
USPs	Self-hosted, Unlimited Contacts, Flat Pricing, Visual Automation Funnels, WP-native
Category	WordPress CRM & Email Marketing Plugin
Integrations	WooCommerce, LearnDash, LifterLMS, AffiliateWP, Fluent Forms, Easy Digital Downloads, Zapier
Best For	Course creators, marketers, agencies, small business owners, bloggers
Support Options	Priority email support, Facebook community, ticket system, documentation
Documentation	Extensive knowledge base and video tutorials
Company Headquarters	Bangladesh
Starting Price	$77/year
Alternatives	Mailchimp, ActiveCampaign, MailPoet, Sendinblue, ConvertKit, HubSpot CRM
Affiliate Program	✅ Yes
Affiliate Commission	20–30% recurring or one-time (based on partnership tier)
Money-back Guarantee	30-day refund policy
Email Sending Method	Requires SMTP (Fluent SMTP recommended)
Current User Base	60,000+ active installations
WordPress Compatibility	Fully compatible with all major WordPress themes and plugins
Hosting Requirement	Self-hosted WordPress site

Fluent CRM is a self-hosted email marketing automation and CRM plugin tailored specifically for WordPress users. Launched in October 2020 by WPManageNinja, the same team behind popular tools like Fluent Forms, Ninja Tables, and WP Social Ninja, Fluent CRM was built with a mission to empower small businesses and solopreneurs with advanced marketing automation—without the recurring costs of SaaS tools.

The development team is headquartered in Bangladesh, and they continue to grow a vibrant user base with over 60,000+ active installations. Fluent CRM is designed to give users full control over their contact data, email campaigns, and automation workflows—all within the WordPress dashboard.

Its core agenda is to simplify email marketing, automate user journeys, and allow users to own their marketing stack with privacy-focused, GDPR-compliant technology. With powerful integrations, visual automation funnels, and a no-limits policy on contacts or emails, Fluent CRM has rapidly become the go-to CRM solution for WordPress-based businesses.

Fluent CRM is a game-changer for WordPress site owners seeking a reliable, private, and cost-effective way to handle email marketing and automation—without ever leaving the WordPress ecosystem.

Fluent CRM Features

Fluent CRM offers a full suite of CRM and email automation features tailored for WordPress users. Below is a breakdown of its top functionalities in clearly separated, easy-to-understand paragraphs:

Contact Management & Segmentation

Fluent CRM allows you to manage unlimited contacts with complete profiles that include custom fields, activity history, and tagging options. You can organize your audience using Lists (static groupings), Tags (behavior-based identifiers), and Dynamic Segments (real-time filtered audiences based on actions, purchase behavior, or engagement). This segmentation ensures highly personalized communication.

Email Campaigns & Broadcasts

With Fluent CRM, you can create and schedule email broadcasts using a simple, intuitive email builder. It supports personalization, dynamic content, A/B testing, link tracking, and advanced scheduling. You can track open and click-through rates in real time and measure performance with built-in campaign analytics.

Visual Automation & Email Sequences

Fluent CRM’s Visual Funnel Builder makes automating user journeys effortless. You can design automation flows based on triggers like form submissions, tag changes, or purchases. Add conditions, delays, email sequences, and follow-up actions with a drag-and-drop interface—perfect for onboarding series, cart recovery emails, or drip campaigns.

Deep Integrations with WordPress Plugins

Fluent CRM offers seamless integrations with over 35+ popular WordPress tools, including Fluent Forms, WooCommerce, Easy Digital Downloads, LearnDash, LifterLMS, AffiliateWP, and MemberPress. You can also connect with third-party apps via Zapier, webhooks, or the REST API, making it highly adaptable to any business setup.

Analytics & Performance Reports

Monitor how your emails and automations are performing using Fluent CRM’s built-in analytics dashboard. View key metrics like email open rates, click rates, unsubscribes, and conversion data. If you use WooCommerce or EDD, you can also track revenue attribution from campaigns to know exactly what’s driving sales.

Company Module (B2B CRM)

Fluent CRM supports company-level contact grouping, ideal for B2B businesses. You can associate multiple contacts with a single organization, auto-fetch company logos, and view aggregated data across team members in one place. This feature brings traditional B2B CRM capabilities into WordPress.

Custom Fields & Dynamic Content

You can create custom fields to collect and store any type of data unique to your business (like user role, membership status, or last product purchased). Using dynamic shortcodes, you can personalize email messages, increasing open rates and engagement by tailoring each communication to the recipient.

100% Self-Hosted & GDPR Ready

Fluent CRM is a self-hosted plugin, meaning all your customer data stays on your WordPress server. This offers maximum data privacy and control, making it fully GDPR-compliant. It’s ideal for businesses and agencies that want complete ownership of their data and want to avoid relying on third-party servers.

Speed & Performance Optimized

Built using modern frameworks like VueJS, Fluent CRM is performance-optimized to handle thousands of contacts without affecting your WordPress site’s speed. Email sending happens asynchronously in the background, so campaigns won’t slow down your website or overload your server.

SMTP Support & Deliverability

To ensure reliable email delivery, Fluent CRM integrates easily with Fluent SMTP or any third-party SMTP service such as Amazon SES, Mailgun, SendGrid, or your own hosting SMTP. This guarantees high deliverability rates and avoids spam issues often associated with default PHP mailers.

Developer Friendly API & Hooks

For developers and advanced users, Fluent CRM offers a powerful REST API, full webhook support, and extensive action and filter hooks. You can customize workflows, build custom triggers, or extend its functionality with code—making it highly flexible for tailored solutions.

Each feature in Fluent CRM is purposefully built to help users automate, engage, and grow—right from their WordPress dashboard—without paying for expensive SaaS solutions.

How to install and use Fluent CRM?

1. Install and activate FluentCRM from your WordPress dashboard, Plugins> Add New

2- Once activated, go back to your WordPress dashboard, choose FluentCRM>Dashboard

You will see these windows?

3- Once completed press “Yes, count me in”

You will see this window?

4- Select “Go to CRM dashboard”

5- Next, you need to configure the settings in the dashboard. You can customize the dashboard to match your organization’s needs.

6- Add Contacts: Now you can add contacts to your database. You can add contacts manually or import them from other sources, such as CSV or Excel files.

7- Communicate: You can use Fluent CRM to send out emails, SMS messages, and even direct mail to your contacts.

8- Analytics: You can use the analytics feature to get insights into the performance of your campaigns. You can also track metrics such as open rates, click rates, and more.

9- Automation: You can use the automation feature to create automated workflows to save time. You can also use the automation feature to segment contacts based on certain criteria.

Fluent CRM Pricing

Fluent CRM stands out for its transparent, affordable flat-rate pricing—a refreshing alternative to expensive SaaS platforms that charge based on the number of contacts or monthly emails. Whether you’re a solo creator, small business owner, or a WordPress agency managing multiple clients, Fluent CRM offers plans that scale without any hidden costs.

All plans come with unlimited contacts and emails, full access to automation features, integrations, smart links, reporting, and priority support. Unlike other platforms that lock key tools behind premium tiers, Fluent CRM provides 100% of its features across all plans—just pick your site license.

Plan	Annual Price	Site Licenses	Key Features Included
Solo Entrepreneur	$77 (discounted)	1 site	Full features, updates & support
Small Business	$149 (discounted)	5 sites	Full features, updates & support
Agencies	$299 (discounted)	50 sites	Full features, updates & support

Which Plan Should You Choose?

• Solo Entrepreneur ($77) – Best for bloggers, creators, and freelancers managing a single WordPress site.
• Small Business ($149) – Ideal for digital businesses running multiple projects or domains.
• Agencies ($299) – Great value for WordPress developers, marketers, and agencies managing up to 50 client sites.

Fluent CRM’s pricing is flat and predictable—no per-contact pricing, no monthly fees. This is especially cost-effective for growing businesses with large subscriber lists or frequent campaigns.

Fluent CRM Alternatives

While Fluent CRM is a powerful and cost-effective solution for WordPress users, it’s always smart to compare it with other tools on the market. Whether you need a cloud-based CRM, a more visual marketing funnel builder, or a tool with mobile access, several Fluent CRM alternatives offer competitive features.

Below is a comparison table of some of the top alternatives to Fluent CRM, focusing on pricing, platform type, and standout features to help you make an informed decision:

Tool	Platform Type	Starting Price	Contact Limit	Automation Builder	WordPress Integration	Free Plan	Unique Selling Point
Mailchimp	Cloud-based	$13/month	500+	✅ Yes (Basic)	❌ Basic integration	✅ Free	Popular & beginner-friendly email marketing
ActiveCampaign	Cloud-based	$29/month	1,000+	✅ Yes (Advanced)	❌ Third-party needed	❌	Advanced automation & CRM features
MailPoet	WP Plugin	Free / $10+	1,000+	❌ Limited	✅ Native	✅ Free	Email marketing inside WP dashboard
Sendinblue (Brevo)	Cloud-based	$25/month	20,000 emails/mo	✅ Yes	❌ Via plugin	✅ Free	Email + SMS + Chat in one
ConvertKit	Cloud-based	$15/month	1,000	✅ Yes (Visual)	❌ Embed forms only	✅ Free	Built for creators (courses, content)
HubSpot CRM	Cloud-based	Free	1,000,000+	✅ Yes (Sales-focused)	❌ Embed only	✅ Free	Full CRM suite with sales tools

Summary of Alternatives

• Mailchimp: Ideal for beginners, but pricing increases rapidly with contact growth.
• ActiveCampaign: A premium option with advanced automation and CRM, suited for larger teams.
• MailPoet: Another WordPress-native solution, but lacks the advanced CRM and automation features of Fluent CRM.
• Sendinblue (Brevo): Offers multi-channel marketing with generous email volume, though not WP-focused.
• ConvertKit: A creator-friendly platform for email courses and simple funnels.
• HubSpot CRM: A robust free CRM for managing sales pipelines, but overkill for simple email automation needs.

If you value data ownership, flat pricing, and full WordPress control, Fluent CRM is hard to beat. However, if you prefer cloud-based access or need broader marketing channels like SMS or chat, exploring these alternatives can help align the right tool with your business needs.

Fluent CRM Use Cases

Fluent CRM is designed with versatility in mind, making it suitable for a wide range of professionals and businesses that operate within the WordPress ecosystem. Here are the most common and practical use cases where Fluent CRM truly shines:

1. Course Creators & Online Educators

If you use LifterLMS, LearnDash, or Tutor LMS, Fluent CRM helps automate onboarding, drip email sequences, and engagement tracking for students.
Send welcome emails after enrollment
Tag users based on course completion
Re-engage inactive students with follow-ups

2. WooCommerce Store Owners

Fluent CRM deeply integrates with WooCommerce, making it a powerful tool for eCommerce automation.
Send post-purchase emails or thank you notes
Upsell and cross-sell products via email funnels
Recover abandoned carts and increase conversions

3. Bloggers & Content Creators

Bloggers can grow their list and automate newsletter delivery using Fluent CRM and Fluent Forms.
Collect subscribers from blog posts
Send weekly newsletters with latest content
Segment audience based on interests or categories

4. Agencies & Freelancers

Agencies managing multiple clients or sites benefit from Fluent CRM’s multi-site plans and automation features.
Set up lead nurturing for multiple businesses
Track contact behavior across services
Offer CRM-as-a-service for client sites

5. Membership Site Owners

Running a site with Paid Memberships Pro, Restrict Content Pro, or similar tools? Fluent CRM lets you automate member engagement.
Welcome sequences after joining
Notify about renewals or expiring memberships
Upsell higher tiers via automated workflows

6. Email Marketers & List Builders

Fluent CRM is perfect for anyone building and monetizing an email list.
Run targeted campaigns to segmented audiences
Personalize emails using dynamic content
Analyze performance with in-depth reporting

7. Coaches & Consultants

Consultants can automate lead follow-ups, nurture sequences, and appointment reminders all from their WordPress dashboard.
Deliver value-based email series
Tag leads based on discovery call outcomes
Guide prospects toward conversion with timed emails

8. Digital Product Creators

If you sell themes, plugins, templates, or any downloadable goods, Fluent CRM can automate buyer journeys and support.
Automate license reminders and updates
Promote new product launches to existing customers
Tag customers based on purchases for upselling

Whether you’re running an eCommerce site, launching an online course, offering client services, or growing a blog—Fluent CRM adapts to your workflow, all within WordPress. Its flexibility, automation, and deep WP integration make it a powerful solution for anyone looking to build and maintain meaningful audience relationships.

Fluent CRM User Reviews

Here’s an honest collection of feedback from users across platforms like G2, WordPress.org, and Reddit. These insights highlight both the strengths and areas where Fluent CRM could improve:

Positive Feedback

From G2:

• “Contact Management: FluentCRM allows me to manage all my customer data in a central location…”
• “Fluent CRM offers complete control of your list. In addition, the team … listens to its customers and incorporates their ideas.”

From WordPress.org:

“I have been using FluentCRM to build my newsletter list for 2 years. It is THE plugin for WordPress… Very good: the regular further development with useful upgrades and the support of WP Manage Ninja.”

From WPMayor:

“…nothing but positive things to say. From small businesses, all the way up to enterprise-level companies, it’s nothing but five stars.”

And from SoftwareSuggest:

• “Great integration with WooCommerce and WordPress. Rich features. Good customer support…”

Constructive Criticisms

Some users on G2 note:

• “So many useful features are gated to be available only in the PRO version.”
• “The filters and actions available are limited and make it difficult to extend for custom requirements.”

On SoftwareSuggest, one review cautions:

• “It uses your hosting/server resources… if you have ultra-cheap hosting… don’t consider adding such an app.”

A Reddit user logs a support delay issue:

“I purchased more premium licenses… have not received my license keys… support… told to submit a ticket… got NO response… red flag.”

However, follow-ups in that thread reassure:

“Website and account login all works great for me.”

Comparison Mentions

In the WooCommerce subreddit, users shared:

“FluentCRM is a solid choice… integrates directly with your store… but it may lack some advanced e‑comm features like product recommendations or in‑depth analytics.”

Another thread contrasts Fluent CRM with FunnelKit:

“FunnelKit seems much more light and modern… FluentCRM is rich… advanced filters, conditional display, smartlinks, etc.”

Fluent CRM earns high praise for its powerful features, affordability, and WordPress-first approach. Most users appreciate the responsive support and regular updates—though a few mention limitations in extending and hosting resource needs. Overall, it stands as a top-tier CRM plugin for WordPress, especially for small businesses, e-commerce stores, and content creators looking for full control without SaaS restrictions.

What Makes Fluent CRM Stand Out?

The exceptional value offered by Fluent CRM places it a cut above the rest. Where others fall short with pricing models that penalize growth, this product excels by providing unlimited contacts and emails for a predictable, flat annual fee. This self-hosted approach is its core differentiator; unlike most competitors that operate as separate SaaS platforms, Fluent CRM lives directly within your WordPress dashboard.

This innovative design grants you complete ownership and control over your valuable customer data. The superior, unified dashboard of Fluent CRM distinguishes it from its rivals by seamlessly integrating with the entire WordPress ecosystem, including WooCommerce, LearnDash, and MemberPress. It eliminates the need to juggle multiple platforms and subscriptions, creating a single source of truth for all marketing activities. This deep integration sets a new standard for how businesses can manage relationships and automate marketing without ever leaving their own website.

FAQs

Conclusion

After a thorough analysis of its features, pricing, and user feedback, it’s clear that Fluent CRM stands out as a top-tier email marketing and CRM solution for WordPress users in 2025. Its self-hosted nature provides unparalleled control and cost-effectiveness, especially for those with a growing contact list. The deep integration with the WordPress ecosystem, particularly with e-commerce and LMS plugins, makes it a powerful tool for businesses that operate primarily within this environment.

In preparing this review, we have completely analyzed its functionalities, compared it with leading alternatives, and conducted deep research into its pros and cons. While it requires an external email sending service and has a slight learning curve, the benefits of its robust automation capabilities, detailed analytics, and excellent support far outweigh these minor drawbacks. If you are looking for a comprehensive, scalable, and affordable CRM that lives within your WordPress dashboard, Fluent CRM is an exceptional choice that is well worth your consideration.