Riyo.ai Review 2025: Features, Pricing, Pros & Cons

In today’s competitive digital arena, understanding your website visitors is not just an advantage; it’s a necessity. Businesses invest significantly in driving traffic, yet a staggering 98% of website visitors remain anonymous, leaving a huge gap in potential lead generation and sales.

This is where the challenge arises: how do you understand the behavior of these anonymous visitors and convert them into valuable customers? Failing to do so results in missed opportunities, wasted marketing spend, and a stagnant growth trajectory.

Imagine having a tool that not only reveals who your website visitors are but also provides deep insights into their on-site behavior, allowing you to engage with them in real-time. Riyo.ai emerges as a powerful solution designed to tackle this very problem, offering a suite of tools to identify anonymous traffic, analyze user behavior, and facilitate instant communication to boost conversions.

Riyo.ai Overview

Riyo.ai was established in 2021 by co-founders Tapan Patel and Krunal Shah. Headquartered in Ahmedabad, India, the company was founded to address a significant challenge for online businesses: understanding the behavior of anonymous website visitors and converting them into qualified leads.

The platform was developed to provide a comprehensive solution for user behavior analytics and lead generation. Riyo.ai’s primary agenda is to empower B2B companies, SaaS providers, and e-commerce stores with tools to identify companies visiting their websites, analyze user journeys through session recordings and heatmaps, and engage with potential customers in real-time using an AI-powered chatbot.

As a self-funded venture, Riyo.ai focuses on organic growth by continuously enhancing its product based on user feedback and market needs.

Product Name	Riyo.ai
Official Website	https://riyo.ai
Founders & Team	Founded 2023; 5–10 employees including CTO Krunal Shah
Headquarters	Ahmedabad, India
Category	Website Analytics & Lead‑Gen Platform
Key Features (USPs)	Heatmaps, Session Replay, Error Tracking, AI Live Chat, Anonymous Visitor ID
Integrations	Slack, HubSpot CRM, Google Search Console, WordPress, WooCommerce
Best For	E‑commerce, SaaS, Fintech, CRO teams, Digital Agencies
Support Options	24×7 email & chat, feedback portal
Documentation	FAQs, Blogs, GDPR/CCPA compliance guides
Launch Year	2023
Employee Size	2–10
Pricing Start	~$39/month (see pricing section)
Free Trial	14-day, no credit card required
Bottom Tier Plan	Basic (~$39/mo)
Affiliate Program	Yes (details upon request)
Money-back Guarantee	14-day trial, with no-credit-card sign-up
Alternatives	Hotjar, Smartlook, Microsoft Clarity, Zoho PageSense, Lucky Orange
Compliance	GDPR & CCPA ready

This overview highlights Riyo.ai’s comprehensive suite—perfect for businesses wanting to visualize user behavior, engage visitors in real-time, and convert them into qualified leads. Let me know if you’d like visuals, deeper insight into any section, or the full article!

Riyo.ai Features

Riyo.ai provides a robust suite of features designed to offer deep insights into website visitor behavior and streamline the lead generation process. The platform combines analytics with real-time engagement tools to help businesses convert traffic into tangible opportunities. Here are the key features of Riyo.ai:

Anonymous Visitor Identification

This core feature allows you to identify the companies that visit your website, even if they don’t submit a form or contact you. Riyo.ai tracks the IP addresses of visitors and matches them against a comprehensive database of businesses. This provides your sales team with a list of warm leads to pursue proactively, complete with company details like industry, size, and location.

Real-time Visitor Tracking

Gain a live view of all activity on your website. You can see how many visitors are currently active, which pages they are Browse, the source of their traffic (e.g., organic search, social media), and their geographical location. This real-time data enables immediate engagement with promising prospects while they are most active on your site.

Session Recordings

Watch pixel-perfect video replays of individual visitor sessions. Session recordings capture every mouse movement, click, scroll, and form interaction, providing an unfiltered look at how users navigate your website. This is an invaluable tool for:

• Identifying usability issues and points of friction.
• Understanding why users abandon carts or forms.
• Optimizing the overall user experience for higher conversion rates.

Heatmaps

Visualize user behavior with dynamic heatmaps. Riyo.ai generates visual data overlays on your web pages, showing where users click the most, how far they scroll, and what areas they move their mouse over. This helps you understand which elements are effective and which are being ignored, enabling data-driven design improvements.

AI-Powered Chatbot

Deploy an intelligent chatbot to engage with visitors 24/7. The chatbot can be programmed to answer frequently asked questions, qualify leads by asking targeted questions, book meetings directly on your sales team’s calendar, and route conversations to the appropriate human agent when necessary.

Lead Filtering and Prioritization

Organize and segment the leads you generate. You can create custom filters based on criteria such as company size, location, pages visited, or time spent on site. This allows your sales team to prioritize their outreach and focus on the leads most likely to convert.

Form Analytics

Analyze the performance of your web forms to optimize them for conversions. This feature tracks key metrics like form views, interaction rates, submission numbers, and drop-off points. By understanding which fields cause hesitation or abandonment, you can simplify your forms and improve their effectiveness.

How to use Riyo.ai?

Using Riyo.ai effectively involves a straightforward process, from initial setup to leveraging its powerful features for website analysis and lead generation. Here is a step-by-step guide to get you started.

Step 1: Sign Up and Install the Tracking Code

1. Create an Account: Begin by signing up on the official Riyo.ai website. You can typically start with a free plan or a 14-day trial of a premium plan. During signup, you will be prompted to enter the URL of the website you want to track.
2. Access the Tracking Script: Once your account is set up, navigate to your dashboard. You will find a section for installing the tracking code.
3. Copy and Paste the Code: Copy the provided JavaScript snippet. You need to paste this code into the <head> section of your website’s HTML. This can be done directly in your site’s source code, through a theme editor (like in WordPress or Shopify), or via Google Tag Manager.
4. Verify Installation: After adding the code, return to your Riyo.ai dashboard to verify the installation. Once verified, Riyo.ai will begin tracking visitors to your site.

Step 2: Explore the Dashboard and Identify Visitors

• Real-time Visitor Monitoring: The main dashboard gives you a live look at your website’s traffic. You can see who is currently on your site, which pages they are viewing, and their geographical location.
• Anonymous Visitor Identification: Riyo.ai will start identifying the companies that visit your website. In the ‘Leads’ or ‘Companies’ section, you will find a list of businesses that have browsed your site, providing valuable, previously invisible leads for your sales team.
• Filter and Prioritize Leads: Use filters to segment your identified leads based on criteria like location, number of pages visited, or time spent on the site. This helps you focus on the most engaged and relevant prospects.

Step 3: Analyze User Behavior with Analytics Tools

• Watch Session Recordings: Navigate to the ‘Session Recordings’ tab. Here, you can watch video replays of individual user journeys. Look for signs of user frustration (like rage clicks), where they hesitate, and what paths they take to convert or drop off. This is crucial for understanding user experience.
• Analyze Heatmaps: In the ‘Heatmaps’ section, you can see a visual representation of user engagement.
  • Click Maps: See where users are clicking the most. This helps validate if your calls-to-action (CTAs) are effective.
  • Scroll Maps: Understand how far down a page users are scrolling. This can inform the placement of important content.
  • Use these insights to optimize your page layouts and improve user flow.
• Review Form Analytics: If you have forms on your site, the ‘Form Analytics’ feature will show you how users interact with them. You can identify which fields cause drop-offs and optimize your forms for higher completion rates.

Step 4: Engage with Leads and Customers

• Utilize the AI Chatbot: Set up the AI-powered chatbot to engage with visitors automatically. You can configure it to:
  • Answer frequently asked questions.
  • Qualify leads by asking predefined questions.
  • Schedule demos or meetings.
  • Connect visitors to a live agent for more complex queries.
• Proactive Outreach: Use the information from the visitor identification feature for proactive sales outreach. Since you know which companies are interested in your services, your sales team can craft a more personalized and timely pitch.

By following these steps, you can effectively use Riyo.ai to transform your website from a simple online presence into a powerful tool for understanding user behavior and generating high-quality leads.

Riyo.ai Pricing

When choosing an analytics and conversion optimization tool, pricing transparency and value for features are key. Riyo.ai delivers both. Whether you’re a solo founder or part of a growing agency, its plans are designed to match your needs—with straightforward monthly and yearly options, no hidden fees, and a 14-day free trial (no credit card required).

With access to advanced features like session recordings, form tracking, heatmaps, and AI chatbot, Riyo.ai’s plans offer excellent ROI. Here’s a clear look at what each pricing tier offers.

Plan	Price (USD/month)	Users Included	Session Recordings	Heatmaps	Triggers	Auto Capture Form Entries
Free	$0	1	500	2 heatmaps	1	500 entries
Basic	$39	5	5,000	5 heatmaps	5	5,000 entries
Starter	$79	10	15,000	20 heatmaps	10	15,000 entries
Premium	$159	20	50,000	Unlimited	20	50,000 entries

• All plans include a 14-day free trial, no credit card required. Plans can be upgraded or downgraded anytime—no hidden fees.
• Integrations with HubSpot, Slack, and Google Search Console are included starting from the Starter tier.

Which Plan Should You Choose?

• Free – Ideal for solo site owners wanting a basic overview of visitor interactions.
• Basic – Suits freelancers or micro-businesses seeking heatmaps, replays, and form tracking.
• Starter – Recommended for small-to-medium teams; includes solid analytics and integration features.
• Premium – Best for agencies and rapidly scaling B2B/SaaS businesses looking to leverage AI chatbots, extensive data capacity, and fast support.

Riyo.ai Alternatives

While Riyo.ai offers an impressive suite of tools for website analytics and conversion tracking, it’s always smart to explore a few alternatives before making a final choice. Depending on your needs—be it detailed heatmaps, session replays, A/B testing, or bot detection—other platforms may offer features that better align with your goals or budget.

Here’s a quick comparison of Riyo.ai alternatives that can help you make an informed decision

Tool	Best For	Key Features	Free Plan	Starting Price	AI Chat	Lead Capture	Visitor ID	Session Replay
Hotjar	User behavior insights	Heatmaps, Session Recording, Feedback Surveys	✅ Free Tier	$39/month	❌	❌	❌	✅
Smartlook	Event-based tracking & session replay	Visitor Recordings, Funnels, Event Tracking	✅ Free Tier	$55/month	❌	❌	❌	✅
Zoho PageSense	A/B testing & CRO	Split Testing, Heatmaps, Goal Tracking	❌	$29/month	❌	✅	❌	✅
Microsoft Clarity	Free behavior analytics	Click Heatmaps, Session Replays, Rage Click Detection	✅ Always Free	$0	❌	❌	❌	✅
Lucky Orange	All-in-one behavioral analytics	Heatmaps, Polls, Session Replays, Chat	✅ 7-day Trial	$39/month	✅	✅	❌	✅

Summary:

• Choose Riyo.ai if you need B2B visitor tracking + AI engagement tools.
• Go with Hotjar or Smartlook for solid, traditional session and heatmap tools.
• Use Zoho PageSense for A/B testing features.
• Prefer Microsoft Clarity for a 100% free option.
• Try Lucky Orange for behavior analytics bundled with chat tools.

Let me know if you’d like this as a downloadable PDF or want a visual chart version too!

Riyo.ai is a versatile platform with a range of use cases centered around understanding user behavior to drive business growth. For content writers and marketers in the SaaS and e-commerce spaces, Riyo.ai offers a suite of tools to gain valuable insights and enhance digital experiences.

Riyo.ai Key Use Cases

1. Website Visitor Analytics and Lead Generation:

Riyo.ai allows businesses to monitor website traffic in real time.3 This includes identifying the companies visiting the site, the pages they view, and the time spent on each page.4 This information is a valuable resource for sales and marketing teams, enabling them to identify and prioritize high-quality leads.5 The platform can send real-time notifications via Slack or email when a target company visits the website, allowing for timely outreach.6

2. User Behavior Analysis:

To understand how users interact with a website, Riyo.ai offers several features:

• Session Replays: These recordings of user sessions show their complete journey on the website, including clicks, scrolls, and navigation paths. This helps in identifying areas of user friction and optimizing the user experience.
• Heatmaps: These visual representations show where users click and scroll the most on a webpage. This data is useful for optimizing page layout, call-to-action button placement, and overall design.
• Product Analytics: This feature provides insights into user behavior within a B2B or B2C product, helping to understand feature adoption and user trends.

3. User Experience (UX) and Error Tracking:

Riyo.ai helps in proactively identifying and resolving issues that can negatively impact the user experience:

• Error Tracking: The platform tracks various errors, from API issues to console and network log errors, providing a comprehensive view of any problems users encounter. This, combined with session replays, allows for a full picture of any technical glitches.
• Usability Issues: By observing user interactions, businesses can identify confusing navigation, broken elements, and other usability problems that may be hindering conversions.

4. E-commerce Optimization:

For online stores, Riyo.ai can be a powerful tool to improve performance. It helps in understanding the customer journey, from product discovery to checkout. By identifying where users drop off in the sales funnel, businesses can take steps to reduce cart abandonment and increase conversion rates.

5. Enhanced Marketing and Sales Engagement:

• Live Chat: Riyo.ai includes a live chat feature that allows businesses to engage with website visitors in real-time, answer their questions, and guide them through the sales process.
• Lead Filtering and Archiving: The platform enables users to create custom filters to identify high-quality leads based on various criteria. It also allows for the archiving of irrelevant leads to maintain a clean and focused lead list.

In essence, Riyo.ai provides a unified platform for businesses to gain a deep understanding of their website visitors and customers, enabling them to make data-driven decisions that can lead to improved user engagement, higher conversion rates, and increased sales.

Riyo.ai User Reviews

Riyo.ai holds a strong 4.7-star average rating across verified platforms (12‑17+ reviews). Here’s what users are saying:

“Essential companies Gen Tool” – Vivek G., Co‑Founder, praised Riyo.ai for converting site visitors into qualified leads via real-time chat and tracking.

“Amazing insights and UX… traffic analytics. Chatting feature is an add on.” – Rucha J., Product Manager called out the intuitive interface and analytics capabilities.

“Best tool for Website Audit” – Aadeeb S., highlighted real-time visitor monitoring, notifications, and chat as standout features for generating business leads.

Areas for Improvement

Even though explicit user complaints are limited, review sources note the need for more pricing flexibility and signup guidance for new users. One reviewer on SoftwareAdvice mentioned Riyo.ai can feel “expensive for startups” but acknowledged its value post-trial.

Aspect	User Feedback
Overall Sentiment	Highly positive; users value analytics and lead generation in one platform
Ease of Use	Clean, intuitive UI praised by multiple reviewers
Core Value	Real-time lead tracking, chat, and insights — especially appealing to B2B/SaaS users
Support	Responsive, helpful support team with quick onboarding assistance
Weaknesses	Pricing may be too high for early-stage startups; more onboarding documentation would help new users

Across independent platforms like SoftwareAdvice and Appvizer, Riyo.ai consistently achieves a 4.7/5 rating . Users repeatedly praise its ability to turn anonymous web traffic into actionable leads, deliver rich behavioral insights, and offer real‑time chat without complexity.

If you’re prioritizing visitor identification, CRO metrics, and lead engagement in one sleek platform—Riyo.ai earns its reputation.

What Makes Riyo.ai Stand Out?

Riyo.ai truly stands head and shoulders above its competitors by offering a deeply integrated suite of tools in a single platform. Where rivals often specialize in either B2B visitor identification or user behavior analytics, Riyo.ai excels by unifying these functions.

Unlike other offerings, it shines with its ability to not only identify which company is visiting your website but to also immediately link that lead to their complete session replay. This seamless correlation of data is presented within a superior dashboard, providing a holistic view of a prospect’s journey and intent. You can instantly move from knowing who is on your site to understanding why they are there and what issues they might be facing.

This all-in-one approach, combining lead generation with granular behavior analytics like heatmaps and error tracking, sets a new standard for actionable insights and distinguishes it from other tools in the market.

FAQs

Conclusion

After a thorough analysis of its features, pricing, and comparison with alternatives, it is clear that Riyo.ai presents a compelling value proposition for businesses looking to maximize their website’s lead generation potential. Its strength lies in its ability to unmask anonymous website traffic and provide actionable insights into user behavior. The combination of real-time tracking, session recordings, and an AI-powered chatbot equips businesses with the necessary tools to engage prospects effectively and drive conversions.

To prepare this review, we conducted in-depth research, analyzed the platform’s functionalities, and compared it with leading competitors in the market. While the lack of a public affiliate program and a strict no-refund policy on renewals are points to consider, the availability of a comprehensive free plan and a 14-day trial on paid plans allows for a risk-free evaluation. For any B2B company, SaaS business, or e-commerce store aiming to turn their website into a more potent sales engine, Riyo.ai is a tool worthy of serious consideration in 2025.