YouTube Success Tips – A complete guide
YouTube Success Tips
I am Lokesh Kaooor, a blogger from India and I love writing about tech, android, health and all that stuff. Living in India or say being from India I never saw such a tendency that new generation is coming forward and opting YouTube as a career. Some people have resources and some have not. But no matter they are dedicated to it. There is success and failure attached altogether. It is not going to happen that a single video will make you famous overnight. For youtube success it takes time, patience, skill, dedication, passion and incessant hard work.
So I decided to write this article just for those who are new on YouTube to help them so that they may quickly understand everything.
I don’t want this article to be lengthy so I will only include the most important topics otherwise it will become totally boring.
So be connected with me throughout the conversations.
How to Start?
(If you are already working on a channel skip this topic)
To start with you need to first make sure as to what you are passionate about. Let me tell you why?
You may face times where people are not going to like your work or follow your work and you may feel depressed and think of quitting. But if you are doing something that you are passionate about you will have some kind of enjoyment therein and you can face that period very easily.
People love to watch dance videos, songs videos, comedy, entertainment videos and even technical knowhow videos. You will just have to figure out which is the best stream for you.
It may look a simple decision but trust me this is the most important decision if you want to make a professional channel.
Or you can make a versatile channel but believe me if you choose to go in a specific thing you become professional in it and success comes. There are examples:
Bhuvan Bam – from BBkivines
Gaurav Chaudhary – from Technical Guruji
Starting from 0 subscribers
Everyone starts from 0. Make your first video and find audience for it. Don’t hesitate to Ask first from your close friends to subscribe to your channel.
How to find audience
Finding audience is like finding people who may take interest in your work. Find suitable groups on Facebook which may relate to your channel subject. Like if you have a channel for Android tips and tricks then find some groups relating to android tips and tricks on Facebook. Don’t waste time in posting in irrelevant groups. The same way find suitable communities on Google+, and find suitable Subreddits on Reddit.
The better is that you make a separate Facebook page, twitter account, instagram account for your channel.
Also pay attention to your channel designing. I mean make an attractive logo and channel art for your channel. The same logo you can use in your other social profiles. Don’t change it timely. No matter how is it just let it be forever. People recognize you from that.
Finding Perfect Content for your niche
People actually don’t find the right content for their channel most often and for youtube success you need to figure out everything. Even there has a tendency of people that they find you copy of someone. So better is that you find your own way and different style. Even it’s okay if you don’t.
Ok, let me tell you how can you find content. According to your niche you need find suitable websites that continuously write over different topics. And even the groups, communities that you joined will give you sufficient content.
If you have a entertainment channel and you are new on youtube, the better is that you target most trending topics and frame a humorous video over it.
In so far as possible, try to gain followers on social media and share your videos there.
Read more: How to increase Instagram followers
What factors should I keep in mind while making my video?
You are absolutely wrong, if you think YouTube gives place to the videos according to their Title and description. If you search a term or keyword on YouTube there will come a list of videos and the top results will have some factors for being on top. Apart from title and description those factors include Engagement, views, watch time, views per hour, tag rankings, social shares etc.
YouTube firmly encourages those videos which are being watched for a long duration.
What you need to increase the watch time…?
Viewers are more often interested in the topic you specified in your title. So keep It in the last or between the video so that it may instigate the viewer to watch your video for a longer duration.
Don’t give chance to your viewer. With the term I mean to say engage with the viewer all the time. Trim the part of the video which is irrelevant, useless, unexpectedly increasing the length or is less engaging. Give a perfect touch to your video with flawless editing.
Keep the length of the video as less as possible.
Or you can show a glimpse of main part of your video in start before putting intro so that the viewer may stay just for that part.
You should of course consider the quality of the video you are going to upload. With quality I do not mean resolution rather I want to say the video should be unique, full of visualization content and capable of conveying everything that is to be conveyed. Youtube success depends upon your content quality and its uniqueness.
How to Use Title:
To be precise nothing matters for a You Tuber having lots of subscribers but yeah if you are not having subscribers to watch your video, it is essential that you use everything that is in your hand wisely. Generally viewers can see only few things about your video before they open it and that is obviously Title and Thumbnail. So, it is quite very important that you use your title very wisely not only from the viewer point of view but also from the SEO point of view.
Take help from the YouTube search box which hints you highly searchable keywords that you can use in your title. Some people write all the characters in capital which is not recommended. In case your title is very short you can though go for it. The reason behind is simply that the words which are written totally in capital letters are not readable fast.
Try to use only specific keyword in the title and avoid unnecessary space covering words.
Writing description for your video
Use the title of your video for your first line in description. It is good from the SEO point of view.
Now use the phrases or keywords in your video tags to frame a better description for you. Keep the description short and accurate. You can mention your last uploads with link in your description, tell about your social presence.
How To Use Tags
Most of the people don’t use tags correctly. Let me tell you first how tags play a vital role to rank your videos.
You see lots of related videos in related videos option under a specific video all those videos come under that section because their title and tags match someway or other. Using proper tags help your video to come in search results and in related videos of other videos.
The question here is that how you should use your tags. Let me tell you that from the SEO point of view your video is expected to come in search results in top pages if your tags are ranking. (Also note that a video having no tags at all can even rank because of watch time, social shares, engagement ratio and views).
Points to be considered while using tags in your videos:
- Use Few Keywords From the title. Like if your video title is – How To Download Tekken 3 in Android Phone Then your tags from this point of view should be like – How to Download Tekken 3 , Tekken 3 in phone, Download Tekken 3 in Android and so on. Use lengthy tags so that they may rank easily. Now if your tag ranks and such tag after searching on YouTube is having enough density you are going to get lots of views. If the competition is less you can easily rank your tags.
- Use few keywords which are having lots of search density. Like for that video you can use tags like – android, smartphone, download. Also make sure such tags should not be too much as they are not going to rank easily because they are not in your title and their density is too much. They are just for increasing SEO.
You are provided only 500 letters to be written in tags so use them wisely to have proper results.
Also Read : Top 10 Video Editing Applications
Viral theory on YouTube ?
Well, you see many topics going viral on YouTube.
In so far as I have understood, YouTube considers that specific video to be viral which raises a new keyword in itself, having huge views per hour with maximum watch time.
I feel that majority of new keywords come under trending feed of YouTube. For big YouTubers it is bit easy to be in trending list if they work on new keyword. On the other hand for the small You Tubers only miracle can help. (For ex. something unexpected happened somewhere and it caught the attention of people and now people are searching for the same on the very same day at a very huge phenomenon on YouTube or the internet and you make video on the same day with interesting content therein. Now your video can go viral with only few subscribers.)
This was about trend and virality. There are different other things as well. There are keywords which are searched many times on the internet or say some keywords have a lot of search density. For those keywords if your video is ranked you can easily leverage huge views and subscribers.
What you learnt here?
Concentrate on viral keywords which vary on daily or weekly basis. Also consider highly searchable keywords. If competition is low for that keyword the chances for that video to rank becomes high. Even if you do SEO wisely you can beat the competition.
Read Also : Video editing applications for mobile
Yeah, continuity plays a vital role and assures better results. Let me tell you how.
Suppose your channel is about a single niche. Now a user watched your video anyhow on YouTube. Now in his feed he will find similar videos provided that his interest does not vary every day. If you make videos on consistent basis there are chances that your new or old videos will come in the feeds of the user watching your videos even though that user has not subscribed to your channel. Now if the user finds your content worth appreciating he will subscribe to you.
Don’t compromise with the quality for continuity.
How you present?
It definitely matters as to how you present yourself and your content in your video. If it’s based on acting or funny thing just make sure your work is appreciable and in that case you need just to work upon your skills of art. On the other hand if channel is about tech, health, study related videos you need to make sure your viewers understand what you are conveying. Ask for feedback, be frank, give proper information, be professional in your field and this will surely work for you.
Call to action
Your work is fine, your videos are good, you have done everything right now the thing that remains to do is asking the viewers for subscribe. In start, you have to do that saying that you make weekly or daily videos as you do. Use your own style for call to action. Do not use call to action of any kind in the start of the video, use it in the end so far possible.
For comments call to action do not say – like, comment, share or like that. It looks formal. Instead use the best questionable part of your video and ask your viewers to answer them.
Lots of You Tubers have to suffer with the problem of initial views. Your video does not qualify for better optimization until it gets some initial views. Those initial views need to be healthy and engaging. For your video to be optimized it takes some initial views and if the initial views you get are healthy (give better retention), video gets rank quickly.
For initial views you need to do few things.
- Publicize your video on social media
- Tell your friends about your upcoming video before few days or hours of upload. And then again tell them saying wait is over. Believe me it is more engaging than the regular one.
- Use some tools. The one I can suggest is YTmonster.
- Promote your video on Facebook.
- Inform your friends with direct messages and ask for feedback over a particular item in the video.
- Find the best part of the video yourself. And use captions like – don’t miss at 2:36, or say your video is about top 5 games for android, you can use captions like- don’t miss the 3rd It really helps in increasing retention
- Post in various groups, communities and subreddits.
You can even collaborate with other You tubers which is very result oriented step that can give an initial push to your channel. Go to other channel and ask for them if they are ok in collaborating. Find the communication channel through which you can reach them. The best I suggest is email as it is bit professional. But sometimes it takes time so better to give email as well as social message.
From the SEO point of view social shares, comments, likes play a vital role. Whoever asks anything or say anything in your video, try to respond. This will encourage other viewers as well to comment down in the comment section. It increases the engagement rate and helps in start a lot.
Over To You
This was all about youtube success tips. If you have any suggestions or questions, please join the comment section and let’s have some conversation.