The greatest tools for advertising and marketing agencies are scalable, leave a good impression on your clients, and help in bringing new clients. Utilizing the appropriate tools and software to manage and automate as many processes as you can help you operate a successful agency and give you more time to concentrate on the requirements of each of your customers. Your team will be free to concentrate on providing value to your clients if you and your senior team have excellent tools in place to assist you in managing areas like operations, resourcing, CRM, and reporting.
Finding services to offer that set you apart from the competition and implementing new marketing technology to acquire a competitive edge are two of the most frequently mentioned difficulties for marketing companies.
There are several areas in which you must succeed when managing a marketing firm, like enhancing your marketing approach, gaining new clients, completing sales, etc.
The good news is that practically everything can be done using a tool or piece of software. They assist you in automating various company processes so that you can concentrate on your clients, who are your main priority.
We’ve compiled a list of the best tools for advertising and marketing agencies to utilize as you expand your marketing agency, whether you need to send out regular email campaigns to your clients or schedule a lot of social media posts.
List of Best Tools for Advertising & Marketing Agencies in 2025
Advertising and marketing agencies find it challenging to manage multiple campaigns, clients, and platforms. From handling social media to running ad campaigns and tracking reports, they need the right tools to stay organized, save time, and deliver better results.
In this guide, we’ve handpicked the best tools every agency should consider to manage advertising, automate marketing tasks, create visuals, and track performance more efficiently. Whether you run a small creative agency or a large marketing firm, these tools can simplify your workflow and boost your campaign success.
Advertising Management & Media Buying Tools
Google Ads Manager
A complete platform to create, manage, and track ad campaigns across Google Search, Display Network, YouTube, and Shopping. It allows advertisers to set budgets, target audiences, and measure conversions for optimized ad performance.
Facebook Ads Manager
Facebook Ads Manager is Meta’s official tool for creating and managing ads across Facebook, Instagram, and Audience Network. It helps advertisers define audiences, monitor ad performance, and optimize campaigns in real-time for maximum ROI.
AdEspresso
AdEspresso simplifies Facebook, Instagram, and Google Ads management. It’s popular for easy A/B testing, real-time optimization, and clear reporting. Agencies use it to test multiple ad variations quickly and improve client campaign results.
Smartly.io
Smartly.io is a premium ad management tool focused on automating social media ad creation, testing, and optimization. Agencies rely on it for advanced targeting, dynamic creatives, and cross-channel campaign management for large-scale clients.
StackAdapt
StackAdapt is a programmatic advertising platform for running native, video, display, and connected TV ads. Agencies use it for precise audience targeting, real-time bidding, and campaign optimization without middlemen, making it ideal for digital media buying.
HilltopAds / RollerAds
These are performance-based ad networks specializing in push, pop, and native ads. Ideal for affiliate marketers and traffic buyers, they offer affordable traffic sources, flexible targeting, and campaign optimization for lead generation and conversions.
Social Media Management Tools
Hootsuite
Hootsuite is an all-in-one social media management platform. It allows agencies to schedule posts, engage with followers, and track performance across multiple social channels, all from a single dashboard. Ideal for handling multiple client accounts.
Buffer
Buffer is a simple and clean tool for scheduling and publishing social media posts. Agencies favor it for its ease of use, basic analytics, and team collaboration features, making it perfect for smaller client projects.
Sprout Social
Sprout Social is a premium social media management and analytics tool. It combines publishing, social listening, audience engagement, and reporting. Agencies use it for large-scale social media strategies and detailed, client-friendly performance reports.
SocialBee
SocialBee helps schedule, post, and manage content across social platforms. Agencies love its content categories, evergreen posting options, and lead generation tools. It simplifies managing multiple social media accounts with organized scheduling and reporting.
Later
Later is a visual content planner for Instagram, TikTok, and Pinterest. It allows agencies to plan and preview posts with a drag-and-drop calendar, making it ideal for visually focused brands and ecommerce social campaigns.
Planoly
Planoly is a social media scheduling and visual planner tool, primarily for Instagram. It offers drag-and-drop scheduling, analytics, and hashtag management. Agencies managing aesthetic, lifestyle, and e-commerce brands rely on it for visual consistency.
Email Marketing & Lead Nurturing Tools
Mailchimp
Mailchimp is an easy-to-use email marketing platform with automation, landing pages, and CRM features. Agencies use it to create newsletters, build automated campaigns, and manage contact lists for small to mid-sized business clients.
ActiveCampaign
ActiveCampaign combines email marketing, automation, and CRM in one platform. It’s popular for creating personalized email sequences and multi-channel marketing automation. Agencies prefer it for advanced segmentation, behavioral targeting, and lead-nurturing workflows.
ConvertKit
ConvertKit is a simple yet powerful email marketing tool tailored for creators and influencers. It offers easy automation, landing pages, and tagging options. Agencies use it for personal brands, online educators, and creator marketing.
Klaviyo
Klaviyo is a marketing automation tool focused on ecommerce businesses. It offers email and SMS marketing, abandoned cart recovery, and customer segmentation. Agencies managing online stores rely on it for product-based targeting and campaign automation.
MailerLite
MailerLite is an affordable email marketing platform offering automation, newsletters, and landing pages. Agencies love it for its simplicity, drag-and-drop editor, and budget-friendly pricing, making it perfect for startups and small business clients.
Brevo (formerly Sendinblue)
Brevo is a multichannel marketing tool offering email, SMS, and automation. Agencies use it to manage campaigns, track results, and set up automated workflows, making it a cost-effective solution for growing businesses.
Marketing Automation Platforms
HubSpot Marketing Hub
HubSpot Marketing Hub provides marketing automation, email marketing, lead generation, and CRM tools. Agencies use it to build complete marketing funnels, automate lead nurturing, and track client campaign performance on a unified platform.
Marketo
Marketo, an Adobe product, is an enterprise marketing automation platform. It handles email marketing, lead scoring, account-based marketing, and analytics. Agencies working with large, data-driven brands rely on it for complex marketing operations.
Keap (Infusionsoft)
Keap is a CRM and marketing automation platform designed for small and mid-sized businesses. It streamlines lead capture, email marketing, and sales automation. Agencies use it for simplifying client marketing workflows and follow-ups.
Zoho Marketing Plus
Zoho Marketing Plus is a unified marketing platform offering email marketing, social media, events, and automation tools. Agencies favor it for its affordability and all-in-one feature set, making it easy to manage multi-channel campaigns.
Customer.io
Customer.io is an automation platform that sends targeted emails, push notifications, and SMS based on user behavior. Agencies use it for SaaS and ecommerce clients, creating personalized, data-driven campaigns that boost conversions.
Analytics, Reporting & Attribution Tools
Google Analytics 4
GA4 is Google’s latest web and app analytics platform. It tracks user behavior, conversions, and engagement. Agencies use it to monitor website performance, audience insights, and marketing ROI across client campaigns.
SEMrush
SEMrush is an all-in-one marketing toolkit offering SEO, PPC, social media, and competitive research tools. Agencies rely on it for keyword tracking, site audits, backlink analysis, and content optimization for clients.
AgencyAnalytics
AgencyAnalytics is a reporting dashboard tool built for agencies. It pulls data from SEO, PPC, email, and social platforms into branded reports. Agencies love its automated, client-friendly dashboards and scheduled reporting.
Supermetrics
Supermetrics is a data connector that helps agencies pull advertising, analytics, and social media data into Google Sheets, Looker Studio, and Excel. It’s essential for creating custom marketing performance reports.
Looker Studio
Looker Studio (formerly Google Data Studio) is a free reporting and dashboard tool. Agencies use it to visualize campaign data from multiple sources, creating interactive and real-time client reports.
Whatagraph
Whatagraph is a cross-channel marketing reporting platform. It offers automated, visually appealing reports combining data from SEO, PPC, social, and email campaigns. Agencies love its simplicity and white-label client reports.
Design & Creative Tools
Canva Pro
Canva Pro is an easy online design tool offering templates for social media posts, ads, presentations, and reports. Agencies use it for quick creatives, brand kits, and content calendars without needing professional designers.
Adobe Creative Cloud
Adobe Creative Cloud is a suite of professional design tools, including Photoshop, Illustrator, Premiere Pro, and After Effects. Agencies rely on it for high-quality graphics, videos, and creative assets for clients.
Figma
Figma is a collaborative interface design tool ideal for UX/UI projects. Agencies use it to create website, app, and product prototypes, collaborate with teams in real-time, and manage design systems.
VistaCreate
VistaCreate is a graphic design tool similar to Canva, offering templates for social media, ads, and presentations. Agencies favor it for quick visual content creation for small business clients.
Piktochart
Piktochart is a design tool for creating infographics, reports, and presentations. Agencies use it to turn client data into visually engaging reports and social graphics without advanced design skills.
CRM & Client Management Tools
HubSpot CRM
HubSpot CRM is a free tool to manage contacts, leads, and sales pipelines. Agencies use it to track client deals, manage relationships, and connect marketing tools within one dashboard.
Salesforce
Salesforce is a powerful CRM platform offering sales, marketing, and customer service tools. Agencies use it for enterprise clients needing advanced sales pipelines, reporting, and customer relationship management.
Zoho CRM
Zoho CRM is a budget-friendly tool for managing client relationships, sales pipelines, and marketing automation. Agencies favor it for small to mid-sized clients due to its simplicity and customization options.
Pipedrive
Pipedrive is a visual, sales-focused CRM designed to track deals and client conversations. Agencies use it to organize sales activities and manage client pipelines efficiently.
Freshsales
Freshsales is a CRM tool combining email, calling, and marketing automation. Agencies use it for mid-sized businesses that need affordable, easy-to-use sales and lead management software.
Project Management & Collaboration Tools
Notion
Notion is an all-in-one workspace combining notes, docs, databases, and task management. Agencies use it for content planning, knowledge management, meeting notes, and internal collaboration.
Trello
Trello is a visual project management tool using boards, lists, and cards. Agencies use it for content calendars, campaign planning, and client project tracking, thanks to its simplicity and ease of collaboration.
Asana
Asana is a task management tool designed for organizing projects, deadlines, and team workflows. Agencies love its ease of use, workflow templates, and ability to manage complex marketing projects.
ClickUp
ClickUp is an all-in-one project management tool offering tasks, docs, goals, and time tracking. Agencies use it to centralize client projects, track deliverables, and manage marketing campaigns efficiently.
Monday.com
Monday.com is a flexible project management platform with visual boards, automation, and integrations. Agencies use it for task management, campaign tracking, and internal workflow management.
FAQs
What are the best advertising management tools for agencies?
Top tools include Google Ads Manager, AdEspresso, Facebook Ads Manager, and Smartly.io for managing, optimizing, and tracking advertising campaigns across different platforms.
Which social media management tools are ideal for marketing agencies?
Hootsuite, Buffer, Sprout Social, and Later are great for scheduling posts, managing accounts, tracking performance, and engaging audiences from one dashboard.
What is the best email marketing platform for digital agencies?
Popular email marketing tools include Mailchimp, ActiveCampaign, ConvertKit, and Klaviyo, offering automation, list management, templates, and performance tracking features.
Why should agencies use marketing automation platforms?
Marketing automation tools help agencies run campaigns, send personalized emails, track leads, and manage repetitive tasks, improving efficiency and client results.
Which analytics tools are best for marketing agencies?
Google Analytics 4, Looker Studio, SEMrush, and AgencyAnalytics track website traffic, audience behavior, SEO, and campaign performance through detailed, customizable reports.
How should agencies choose the right marketing tools?
Agencies should select tools based on campaign goals, integration options, pricing, client needs, and features that simplify workflow, reporting, and campaign management.
How do project management tools help marketing agencies?
Trello, Asana, ClickUp, and Monday.com improve teamwork, manage deadlines, assign tasks, and keep advertising campaigns organized and on schedule efficiently.
Conclusion
Running a successful advertising and marketing agency isn’t just about creativity — it’s about having the right tools to manage campaigns, automate tasks, and track performance. The tools we’ve covered in this guide can help you work smarter, deliver better results for your clients, and keep your projects organized.
Whether you need a powerful ad manager, social media scheduler, email automation platform, or reporting tool, there’s a solution here to match your needs. Pick the tools that fit your agency’s workflow, test them out, and see how they can simplify your day-to-day tasks while boosting your campaign results.
