HeyGen pricing looks straightforward, three tiers and a free plan, until you hit the credit system. Then the plan price stops mattering and one number takes over: how many credits a minute of your video actually costs.
Here is the full breakdown of every HeyGen plan, taken straight from the live pricing page, plus the credit maths that decides your real bill and which tier is worth it. If you want the wider category first, see our roundup of the best AI avatar generator tools.
The quick answer
For most solo creators, Creator at $29 a month is the plan to get. The free plan is a genuine test drive, Pro is for 4K and API users, and Business only makes sense once a team shares the account. Just budget by credits, not by the sticker price.
HeyGen Pricing
A free plan, two individual tiers and a team plan. All paid tiers run on a shared credit balance.
- Included: 3 videos per month, up to 1 minute
- Included: 720p export with a watermark
- Included: Avatar IV and Video Agent access
- Included: 500+ ready-made avatars, 1 custom
- Not included: Watermark removal
- Not included: Credit rollover
- Included: 600 credits per month
- Included: Videos up to 30 minutes, 1080p
- Included: Watermark removal
- Included: Voice cloning and 175+ languages
- Included: Credits roll over
- Not included: 4K export and API
- Included: 1,000 credits per month (base tier)
- Included: 4K video export
- Included: All advanced AI models
- Included: API access
- Included: Customisable monthly usage
- Included: Everything in Creator
- Included: Everything in Pro
- Included: Collaborative workspace and roles
- Included: SAML/SSO and audit log
- Included: One-time credit packs and auto-reload
- Included: Brand kit and team templates
- Included: $20 per seat on top of $149
Prices captured from HeyGen’s pricing page at the time of writing. Annual billing is cheaper (Creator is $24/mo billed yearly). Pro is a scaling tier: the same features from 1,000 credits at $49 up to 100,000 credits at $4,300 a month. Business adds a per-seat fee. Enterprise is quote-only.
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HeyGen plans, tier by tier
Free ($0). Three videos a month, up to a minute each, at 720p with a watermark. You still get to try Avatar IV and the Video Agent, so it is a real quality test rather than a teaser. The watermark and one-minute cap are what push people to pay.
Creator ($29/mo, $24 annually). The everyday plan for individuals. Six hundred credits, videos up to 30 minutes, 1080p, watermark removal, voice cloning and 175+ languages. Credits roll over, which softens the credit ceiling. For talking-head and social video, this is the sweet spot.
Pro ($49 and up). Really a ladder, not a single plan. It starts at 1,000 credits for $49 and climbs to 100,000 credits for $4,300 a month, with the same features throughout. What you are buying up the ladder is credits, plus 4K export and API access that Creator lacks. Worth it only if you need those specifically.
Business ($149/mo + $20/seat). The team plan. On top of Pro it adds a collaborative workspace, role controls, SSO, audit logs and one-off credit packs. The per-seat fee stacks on the base, so a small team lands around $200 a month or more. Below this, every individual plan is single-user only.
The part the plans hide: credit costs
Every paid tier shares one credit balance, and how fast it drains depends entirely on which avatar engine you use. This is the single most important thing to understand before you pay.
- Avatar III: 3 credits per minute.
- Avatar IV and V: 20 credits per minute.
- Video Agent: 20 credits per minute.
- Video translation with lip sync: 5 credits per minute.
Run the numbers and Creator’s 600 credits is either about 200 minutes of Avatar III video, or just 30 minutes on the newer Avatar IV. Same plan, a nearly sevenfold difference in output. So two creators on identical $29 plans can have wildly different months. Budget by the engine you actually use, and lean on the fact that HeyGen, unlike many rivals, lets credits roll over.
If HeyGen’s credit ceiling worries you, it is worth comparing the model against alternatives. Our Hedra review and Higgsfield pricing breakdown cover two other credit-based avatar and video tools, and Descript is the pick if you want editing rather than pure avatar generation.
Frequently Asked Questions
How much does HeyGen cost?
There is a free plan, then Creator at $29 a month ($24 annually), Pro from $49, and Business at $149 a month plus $20 per seat. Pro is really a scale of tiers, from 1,000 credits at $49 up to 100,000 credits at $4,300, all with the same features. Enterprise is quote-only. The plan price is only half the story, though: what matters is credits.
Is HeyGen free?
Yes, there is a genuine free plan. You get three videos a month, up to a minute each, at 720p with a HeyGen watermark, plus access to try premium features like Avatar IV. It is enough to judge the output quality, which is exactly what you should use it for before paying.
How do HeyGen credits work, really?
This is the part that decides your true cost. Credits are spent per minute of video, and the rate depends on the avatar engine: Avatar III costs 3 credits a minute, but the newer Avatar IV and V cost 20 credits a minute. So Creator’s 600 credits is either about 200 minutes of Avatar III video or just 30 minutes of Avatar IV. Video translation with lip sync costs 5 credits a minute. Budget by the engine you actually use, not by the credit headline.
Do HeyGen credits roll over?
Yes, which is better than most rivals. On monthly billing, unused credits roll over for one extra month. On annual billing they accumulate all the way to your renewal date. Credits do expire if you cancel, so use them before the subscription lapses.
What is the difference between Creator and Pro?
Pro adds 4K export, API access, all the advanced AI models and, crucially, more credits, scaling from 1,000 up to 100,000 a month. Creator caps at 1080p and 600 credits. If you only need talking-head videos in 1080p, Creator is plenty. Pro is for people who need 4K, the API, or simply far more minutes.
How much is HeyGen for a team?
The Business plan is $149 a month plus $20 per seat, so a three-person team is around $209 a month. It adds a collaborative workspace, role controls, SSO, audit logs and the ability to buy one-off credit packs. Below that, the individual plans only include a single user licence.
Which HeyGen plan should I choose?
Start free to check the avatars meet your bar. Most solo creators want Creator at $29. Move to Pro only if you need 4K, the API, or more minutes than 600 credits allow. Choose Business when more than one person touches the account. And do the credit maths first: heavy Avatar IV use empties any plan faster than the price suggests.
The bottom line
HeyGen pricing is fair for what is one of the best AI avatar video tools, as long as you read the credits, not just the plans. Start on the free plan to check the avatars meet your standard, then move to Creator at $29 for everyday 1080p video.
Step up to Pro only for 4K, the API or far more minutes, and to Business when a team shares the account. Whatever you pick, do the credit maths first: heavy Avatar IV use empties any plan faster than the price tag suggests, and that, not the monthly fee, is what decides whether HeyGen is cheap or expensive for you.
