Instagram, nowadays, is as important and necessary as food. Be it a normal person, an influencer, a food blogger, or a brand marketer.
It's a mandatory platform for everyone.
With over one billion active users, half of which use Instagram on a daily basis. It has an engagement rate that's higher than any other social media platform like Facebook, Pinterest, and Twitter.
With all kinds of business and influence that take place on Instagram daily, it becomes extremely important to make your brand impactful and stand out.
The general audience is below the average age of 35, so the growth rate of Instagram is likely to increase immensely in the coming time and it will become even more competitive.
While the competition is real, there are ways you can make your brand reputation and marketing strategies stand out and run your business to its highest potential.
Below is a list of Instagram tools that will help you achieve all the goals, right from the base of direct Instagram publishing, analyzing posts to learn about the customer's preferences, and scheduling your Instagram posts along with so much more.
List of Best Instagram Marketing & Management Tools in 2024
Sendible is a widely used social media management tool that helps you time and schedule your posts and videos directly to Instagram and other social networks.
You can choose to post a certain video at a scheduled time and publish it at a specific time or add them to queues so that it can be posted on predetermined intervals.
Not only this, you can see a detailed report based on your hashtag uses comments, and mentions and monitor what your clients want. The report builder is especially helpful when you're running a business.
There's a built-in CRM with a team management facility that makes Sendible ideal for marketing agencies and social media managers.
Pricing: You can try it for free and then start for $29/month for 12 social profiles of different networks with unlimited scheduling, social inbox, keyword monitoring, and much more.
If you’re a DTC brand that wants to work with influencers long-term and create a robust influencer marketing channel without all the manual work, it’s worth checking out SARAL.
SARAL eliminates the need for a bunch of other tools by bringing together everything from Discovery, Outreach, Tracking, and Management. Its highlight is the relationships board which puts the creators front-and-center for you, so you never miss out on a relationship. They have a spam-free outreach tool built-in to the app so you can automate sending 100s of emails and follow-ups to influencers.
They have some other time-saver features like auto-finding influencers, automated shipment tracking, a handy Chrome extension, and reminders that make you great at building and maintaining long-term relationships with creators.
The best part is it’s one of the only platforms that offer a free trial (without asking for a card upfront) and does not need you to commit for a full year upfront. So you can test it out, and only keep paying a modest $199 monthly fee if you find it valuable. SARAL is the least risky way to try influencer marketing for your brand.
7-day all-access free trial, then $199 per month. You can request a demo, or Try SARAL for free
SocialPilot is one of the most used Instagram marketing tools due to its robust features, amazing customer support, and affordable pricing. You can connect all your social media profiles, including Instagram, and take care of it all in one place.
With SocialPilot, you can take your social media posting strategies to the next step by directly scheduling all your posts in advance, doing this will save your team a lot of time.
Other than this, SocialPilot is also integrated with Canva, which will help you create beautifully and appealing Instagram posts right from the SocialPilot dashboard.
Not only this, SocialPilot brainstorms new ideas for your blog posts and gives a detailed report based on your social media analytics.
Pricing: You can try SocialPilot for free and then engage in its 4 different plans, which are :
- Agency – $127.5/month
- Studio – $85/month
- Small Team – $42.5/month
- Professional – $25.5/month
Tailwind is a powerful social media scheduling platform that focuses on visual social networks such as Instagram and Pinterest.
Along with scheduling functionality, Tailwind also offers social media analysis and profile metrics, trend reporting, and vitality as well as engagement benchmarks.
It's also an official partner with Instagram so you get direct posting to Instagram with business profiles.
Features included with Tailwind are a hashtag list, hashtag recommendation, and a Chrome extension.
Pricing: There is a free plan forever with limited yet useful functionality. Paid accounts start from $9.99/month for one Instagram and Pinterest account that posts 100 posts per month.
Buffer is another scheduling tool that not only focuses on Instagram alone but other platforms such as Facebook, LinkedIn, Twitter, and Pinterest.
You can schedule your content to be published across all these social networks from a single, all-in-one dashboard
You can check the analytics of your website and how your posts are performing via the report builder feature that Buffer has to offer.
Posting content on a regular basis with links that are beneficial for busy business owners with a small media marketing team.
Pricing: You get to try the tool for free and then it offers you :
- A free plan that allows up to 3 channels with basic functions
- Essentials- $5/per channel/month with unlimited features
They are official partners for Instagram as well as Facebook that can manage all your social media marketing strategies and posts.
If we only focus on Instagram's specific function, you can schedule your posts without the app. You get to monitor the comments through the inbox and channelize them to your team.
Agorapulse also offers a social listening function that helps you in finding brand mentions that would generally go unnoticed by social inbox or Instagram.
This app also allows you to run a thorough report of your profile's marketing and growth by using analytics and insights.
Pricing: Agorapulse comes with a free plan that supports up to three profiles. The paid plan comes with more features + it starts at $79/month for 10 profiles.
Iconosqaure is yet another popular Instagram marketing tool that helps you schedule your posts, manage analytics, and report insights to help your brand perform better.
It tracks real-time engagements and analyzes trends for better marketing while keeping a steady content flow that will increase the timeline of your campaign.
It comes with a special feature that's called Conversation where you can see how and what people are saying about your social media platform.
Not the most positive feature but amazing, nonetheless. Iconosqaure lets you spy on your competitors to see what they're doing so you can improve your work, no hard feelings here!
Pricing: It comes with a 14-day free trial and then you can advance to the listed plans if you like :
- Pro- $49/month (small and professional marketers)
- Advanced- $79/month (marketing teams)
- Enterprise- $139/month (best for agencies)
Notes: All these plans are billed annually
Later is another scheduling app that started off as an Instagram-inclined app but ever since they have opened to other social networks as well.
It focuses strongly on visual content that lets you schedule the content for Instagram and other networks by using a social calendar that helps it stay organized and user-friendly.
It offers a series of plans that we'll discuss. With all the plans, unlimited media is supported and you can upload anything directly from Google Drive or Dropbox.
There are few perks that come with paid plans but other than that, it's a very good app to help you boost your brand.
Pricing: Later Offers Free plans with 1 profile per social media (Instagram, Twitter, Pinterest). Other than that, the plans are as follows:
- Free- 1 Social Profile/30 post/1 User
- Starter- $15/month (1 Profile, 60 Post, 1 user)
- Growth- $25/month (1 Profile, 150 Posts, 3 users)
- Advanced- $40/month (1 Profile, Unlimited Posts, 6 users)
Note: All plans are billed monthly but you can save up to 17% with yearly plans.
Awario is social media monitoring that allows you the trash mentions and monitor your competitors on Instagram and other social networks.
This is a social media listening app that helps you find opportunities where you can grow, support customers and improve potential places that can hinder your growth.
With Awario, you can set up keywords alerts or hashtags that you want to keep track of. As soon as the website picks it up, it notifies you via email.
You can find sales opportunities within Awario and reach out directly to influencers who can help you get into the industry more and create reports as well.
Pricing: Try Awario for Free. Paid plans are as follows:
- Starter- $24/month (3 topics, 30,000 mentions, 5000 stored mentions, 1 user)
- Pro- $74/month (15 topics, 150,000 mentions, 15,000 stored mentions, 3 users + benefits)
- Enterprise- $249/month (50 topics, 500,000 mentions, 50,000 stored mentions, 10 users + unlimited benefits)
Note: All the plans mentioned above are billed annually.
Choosing the Best Instagram Marketing Software
The ultimate decision depends upon your needs.
Things to seek out while making a decision so big, you need to have a business profile. Doing this will help you unlock analytics within Instagram that is required by scheduling tools.
Although the built-in analytics is helpful, the tools listed above will help you find out more than just basic reports.
You can look for the things you need from a marketing tool while choosing the one that's best for your brand and go boost its marketing.
Over to You
Instagram is a platform that's only going to grow because of its popularity. While the other platforms might decline or remain stagnant, Instagram won't.
With over a billion users, out of which most or active daily users, this is the perfect platform for your business to start.
With additional features like Stories and IGTV, you can advertise your business even more.
All things said, it totally depends upon how and where you want your business to grow. While the process is hectic, you can use the tools listed upon to do a lot for you.
From marketing to checking the competition, it's time for you to look up the tools listed above if you want to make your business as big as Kylie Cosmetics.
Go ahead, give it a try!