Instagram, nowadays, is as important and necessary as food. Be it a normal person, an influencer, a food blogger, or a brand marketer.
It’s a mandatory platform for everyone.
With over one billion active users, half of which use Instagram on a daily basis. It has an engagement rate that’s higher than any other social media platform like Facebook, Pinterest and Twitter.
With all kinds of business and influence that takes place on Instagram daily, it becomes extremely important to make your brand impactful and stand out.
The general audience is below the average age of 35, so the growth rate of Instagram is likely to increase immensely in the coming time and it will become even more competitive.
While the competition is real, there are ways you can make your brand reputation and marketing strategies stand out and run your business to its highest potential.
Below is a list of Instagram tools that will help you achieve all the goals, right from the base of direct Instagram publishing, analyzing posts to learn about the customers preferences and scheduling your Instagram posts along with so much more.
List of Best Instagram Marketing & Management Tools of 2021
Sendible is a widely used social media management tool that helps you time and schedule your posts and videos directly to Instagram and other social networks.
You can choose to post a certain video on a scheduled time and publish it on a specific time or add them to queues so that it can be posted on predetermined intervals.
Not only this, you can see a detailed report based on your hashtag uses, comments and mentions and monitor what your clients want. The report builder is especially helpful when you’re running a business.
There’s a built-in CRM with team management facility that makes Sendible ideal for marketing agencies and social media managers.
Pricing: You can try it for free and then start for $29/month for 12 social profiles of different networks with unlimited scheduling, social inbox, keyword monitoring and much more.
SocialPilot is one of the most used Instagram marketing tools due to its robust features, amazing customer support and affordable pricing. You can connect all your social media profiles, including Instagram and take care of it all in one place.
With SocialPilot, you can take your social media posting strategies to the next step by directly scheduling all your posts in advance, doing this will save your team a lot of time.
Other than this, SocialPilot is also integrated with Canva, which will help you create beautiful and appealing Instagram posts right from the SocialPilot dashboard.
Not only this, SocialPilot brainstorms new ideals for your blog pots and gives a detailed report based on your social media analytics.
Pricing: You can try SocialPilot for free and then engage into its 4 different plans, that are :
- Agency – $127.5/month
- Studio – $85/month
- Small Team – $42.5/month
- Professional – $25.5/month
Tailwind is a powerful social media scheduling platform that focuses on visual social networks such as Instagram and Pinterest.
Along with scheduling functionality, Tailwind also offers social media analysis and profile metrics, trend reporting, and vitality as well as engagement benchmarks.
It’s also an official partner with Instagram so you get direct posting to Instagram with business profiles.
Features included with Tailwind is hashtag list, hashtag recommendation and a Chrome extension.
Pricing: There is a free plan forever with limited yet useful functionality. Paid accounts start from $9.99/month for one Instagram and Pinterest account that posts 100 posts per month.
Buffer is another scheduling tool which not only focuses on Instagram alone but other platforms such as Facebook, LinkedIn, Twitter, and Pinterest.
You can schedule your content to be published across all these social networks from a single, all-in-one dashboard
You can check the analytics of your website and how your posts are performing via the report builder feature that Buffer has to offer.
Posting content on a regular basis with links that are beneficial for busy business owners with a small media marketing team.
Pricing: You get to try the tool for free and then it offers you :
- Free plan that allows upto 3 channels with basic functions
- Essentials- $5/per channel/month with unlimited features
They are official partners for Instagram as well as Facebook that can manage all your social media marketing strategies and posts.
If we only focus on Instagram’s specific function, you can schedule your posts without the app. You get to monitor the comments through the inbox and channelise them to your team.
Agorapulse also offers a social listening function that helps you in finding brand mentions that would generally go unnoticed by social inbox or Instagram.
This app also allows you to run a thorough report of your profiles marketing and growth via using analytics and insights.
Pricing: Agorapulse comes with a free plan that supports upto three profiles. The paid plan comes with more features + it starts with $79/month for 10 profiles.
Iconosqaure is yet another popular Instagram marketing tool that helps you schedule your posts, manage analytics and do report insights to help your brand perform better.
It tracks real-time engagements and analyze trends for better marketing while keeping a steady content flow that will increase the timeline of your campaign.
It comes with a special features that’s called Conversation where you can see how and what people are saying about your social media platform.
Not the most positive feature but amazing, nonetheless. Iconosqaure lets you spy on your competitors to see what they’re doing so you can improve your work, no hard feelings here!
Pricing: It comes with a 14-day free trail and then you can advance to the listed plans, if you like :
- Pro- $49/month (small and professional marketers)
- Advanced- $79/month (marketing teams)
- Enterprise- $139/month (best for agencies)
Notes: All these plans are billed annually
Later is another scheduling app that started off as a Instagram inclined app but ever since, they have opened to other social networks as well.
It focuses strongly on visual content that lets you schedule the content for Instagram and other networks by using a social calendar that helps it stay organized and user-friendly.
It offers a series of plans that we’ll discuss. With all the plans, unlimited media is supported and you can upload anything directly from Google Drive or Dropbox.
There are few persks that come with paid plans but other than that, it’s a very good app to help you boost your brand.
Pricing: Later Offers Free plans with 1 profile per social media (Instagram, Twitter, Pinterest). Other than that, the plans are as follows:
- Free- 1 Social Profile/30 post/1 User
- Starter- $15/month (1 Profile, 60 Post, 1 user)
- Growth- $25/month (1 Profile, 150 Posts, 3 users)
- Advanced- $40/month (1 Profile, Unlimited Posts, 6 users)
Note: All plans billed monthly but you can save upto 17% with yearly plans.
Awario is social media monitoring that allows gou the trash mentions and monitor your competitors on Instagram and other social networks.
This is a social media listening app that helps you find opportunities where you can grow, support customer and improve potential places that can hinder your growth.
With Awario, you can set up keywords alert or hashtag that you want to keep a track off. As soon ad the website picks it up, it notifies you via email.
You can fine sales opportunities within Awario and reach out directly to influencers who can help you get into the industry more and create reports as well.
Pricing: Try Awario for Free. Paid plans are as follows:
- Starter- $24/month (3 topics, 30,000 mentions, 5000 stored mention, 1 user)
- Pro- $74/month (15 topics, 150,000 mentions, 15,000 stored mentions, 3 users + benefits)
- Enterprise- $249/month (50 topics, 500,000 mentions, 50,000 stored mentions, 10 users + unlimited benefits)
Note: All the plans mentioned above are billed annually.
Choosing the Best Instagram Marketing Software
The ultimate decision depends upon your needs.
Things to seek out while making a decision so big, you need to have a business profile. Doing this will help you unlock analytics within Instagram that is required by scheduling tools.
Although the built-in in analytics is helpful, the tools listed above will help you find out more than just basic reports.
You can look for the things you need from a marketing tool while choosing the one that’s best for you brand and go boost it’s marketing.
Instagram is a platform that’s only going to grow because of its popularity. While the other platforms might decline or remain stagnant, Instagram won’t.
With over a billion users, out of which most or active daily users, this is the perfect platform for your business to start.
With additional features like Stoires and IGTV, you can advertise your business even more.
All things said, it totally depends upon how and where you want your business to grow. While the process is hectic, you can use the tools listed upon to do a lot for you.
From marketing to checking competition, it’s time for you to look up the tools listed above if you want to make your business as big as Kylie Cosmetics.
Go ahead, give it a try!